Aakanksha Singh
Retail & Consumer Strategy | Target
- Role
- Manager, Digital Marketing Strategy at Target
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Aakanksha Singh
I’m a strategy-driven professional passionate about reimagining how people experience brands.Over the past 4 years across Target and Wildcraft, I’ve worked at the intersection of merchandising, digital marketing, and business strategy — leading initiatives that improved user journeys, assortment efficiency, and aesthetic coherence across omnichannel retail.I thrive on challenging conventions, asking why, and turning insights into creative yet data-backed actions that make products and experiences more intuitive for consumers. My strength lies in connecting design sensibility with analytical foresight — using numbers to tell human stories.Areas I love exploring:• Consumer growth & brand innovation• Retail strategy & experience design• Emerging D2C & lifestyle venturesI’m currently deepening my expertise in consumer venture, strategy consulting, and innovation-led business building — where creativity meets commerce and every problem is an opportunity to design better outcomes.
Experience
Manager, Digital Marketing Strategy
Apr 2025 — Present · IN
Lead omnichannel marketing strategy for key retail categories: Store Events & Services, integrating creative storytelling with data analytics to drive higher engagement and conversion. • Partner cross-functionally with design, product, and merchandising teams to reimagine digital shelf experiences and campaign frameworks. • Initiated agile experimentation sprints to pilot new campaign models. • Mentor cross-team collaborators on user-centric planning and strategic thinking to embed innovation in everyday execution.
Education
J. H. Tarapore School - India
School
2004 — 2015
National Institute of Fashion Technology India
Bachelor of Fashion Technology
2017 — 2021
Sri Chaitanya Techno School, Vizag
High School Diploma
2015 — 2017
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