Aakanksha K.

About Aakanksha K.

Marketing & Branding Expert | E-Commerce & Digital Marketing Strategist with 8+ Years of ExperienceI’m a results-driven marketing professional with a strong foundation in developing and executing comprehensive strategies across branding, digital marketing, and e-commerce. With over 8 years of experience, I specialize in crafting high-impact marketing campaigns that align with business objectives and deliver measurable growth.Currently, I lead media buying, media planning, and performance marketing, while overseeing branding, social media strategies, and product packaging. My role also extends into E-Commerce Marketing, where I manage sales across E-Marketplaces and Quick Commerce platforms, ensuring growth and profitability.My expertise spans- Media Buying & Digital Marketing: Maximizing ROI across digital and traditional channels.Branding & Communications: Building strong brand identities and ensuring consistent messaging across all touchpoints- E-Commerce Marketing: Driving sales and growth through strategic management of e-marketplaces and quick commerce- ATL & BTL Campaigns: Executing both traditional and digital marketing strategies to enhance brand presence- Data-Driven Marketing: Establishing KPIs, analyzing performance data, and optimizing marketing strategies for peak performance.I’m passionate about innovation and enjoy leading teams that foster collaboration and creativity. With a deep understanding of current marketing trends, I am always exploring new ways to drive growth and create meaningful brand experiences.Open to networking and opportunities that allow me to leverage my experience to drive business success.

Experience

1. Growth & Marketing

   Kenkou Velthic Foods

   Apr 2025 — Present · Bengaluru, IN

   At Kenkou, I work on driving the brand’s strategic and creative direction across key growth functions. My role spans end-to-end brand building – from shaping Kenkou’s identity and narrative to launching new product lines rooted in wellness and clean nutrition.I lead the Go-To-Market (GTM) strategy, with a focus on launching on Quick-Commerce platforms, Marketplace onboarding, and customer-first marketing. I also collaborate closely on New Product Development (NPD), ensuring our offerings combine ancient Indian wisdom and modern nutrition with consumer insights and innovation.With a holistic approach to brand and business growth, I help position Kenkou as a purposeful, scalable, and consumer-loved wellness brand.

Education

• Welingkar Institute of Management

  Certificate, Consumer Buyer Behaviour

• Lovely Professional University

  Bachelor of Business Administration - BBA, Marketing

• Coursera

  Google Project Management: Specialization, Project Management

• MICA | The School of Ideas

  Advanced Certificate Program, Strategic Brand Management and Communications