Aakanksha Dixit
Senior B2B SaaS Marketing Strategist | Content & Demand Generation | Salesforce, Workday, Oracle | Test Automation | Enterprise Solutions
- Role
- Senior Technical Writer at Opkey
- Location
- Kolkata, WB, IN
- LinkedIn followers
- 500 followers
About Aakanksha Dixit
With over 10 years of diverse experience, I specialize in driving end-to-end B2B SaaS marketing initiatives that directly contribute to pipeline growth and measurable business outcomes. My expertise lies in aligning content, design, and messaging with strategic goals to enable effective demand generation and strengthen market positioning.I bring a strong ability to translate complex enterprise technologies into clear, compelling, and value-driven narratives for business audiences. My experience spans platforms such as Salesforce, Oracle, Workday, Coupa, and ServiceNow, with a focus on test automation and enterprise lifecycle management solutions.Combining domain expertise with a structured, insight-led approach, I develop high-impact assets including thought leadership, product messaging, campaign collateral, and sales enablement materials. I have a deep understanding of the B2B buyer journey, ensuring that every initiative supports engagement, conversion, and revenue objectives.Known for bringing an out-of-the-box perspective, I balance creativity with strategic thinking to deliver differentiated and results-oriented marketing outcomes. I thrive in fast-paced environments and consistently focus on driving clarity, consistency, and business impact.
Experience
Senior Technical Writer
Nov 2022 — Present
Education
NEFTU
Master's degree, Environmental Science
2012 — 2015
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.