Attique Aj Ajmal
Sales Director @Datassential
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WORK HISTORY
Sales Director @Datassential
Toronto, ON, CA
As Regional Director of Sales, I lead new business growth for Datassential across Canada and key U.S. markets including Kentucky, Tennessee, Louisiana, and Mississippi. I work directly with food and beverage manufacturers and distributors, helping them use Datassential’s SaaS platform to unlock insight-led decisions across category strategy, innovation, sales, and marketing.
EDUCATION
University of Toronto
Bachelor's degree (St. George Campus), Major: Economics Minors: Economic History, Political Science
Lahore Grammar School
Cambridge International O-Level, Arts and Science Coursces
Lahore Grammar School
Cambridge International A-Levels, Economics, Mathematics, Physics & Urdu
Lahore School of Economics
BSc, Double Major: Finance and Economics
SKILLS
ABOUT ATTIQUE AJ AJMAL
I build businesses through insight, technology, and people. For over 15 years, I’ve led GTM, product, and sales initiatives across North America, from hybrid cloud and SaaS to enterprise transformation and AI-driven programs. My work has always centered around one thing: helping teams see the path forward more clearly and execute with confidence.Today, I bring that experience to the food and beverage world. As a regional sales leader at Datassential, I help manufacturers and distributors use data intelligence, menu trends, and predictive analytics to make smarter commercial decisions. My focus is on driving new business, modernizing how teams operate, and giving leaders the clarity they need to win in shifting markets.I’m energized by solving hard problems, building systems that scale, and coaching people to do the best work of their careers. Innovation, curiosity, and execution have carried me through every chapter, and they continue to shape the work I do today.Whether managing direct sellers or leading teams of managers, I’ve fostered a performance-driven culture rooted in collaboration, accountability, and trust. My leadership philosophy blends data-driven decision making with a strong understanding of partner ecosystems, procurement cycles, and sales enablement frameworks.Beyond work, I’m driven by purpose. I actively champion causes that promote equity, accessibility, and global empowerment through technology. I’ve served on ERG boards and co-led community initiatives that have raised over $600K in support of education and inclusion.I am a \'type 7\' by the Enneagram Institute and Di on the disk assessment.
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