Aahna M.

About Aahna M.

With almost 11 years of diverse experience in marketing, branding, communications, and event management, I bring a results-driven approach to every project. I’ve worked across industries like entertainment, events, e-commerce, and fashion/retail, crafting creative strategies, managing brand partnerships, and executing impactful campaigns globally.My expertise includes e-commerce merchandising, where I’ve optimized product experiences and customer journeys. Early in my career, I explored fashion styling, which sharpened my creativity, eye for design, and ability to stay ahead of trends—skills that I apply to all my work.I also founded and managed a gifting venture, curating customized hampers for various occasions, overseeing product ideation, sourcing, and vendor negotiations. This experience sharpened my entrepreneurial, project management, and pricing strategy skills.With strong experience in event management, I excel at creating seamless, engaging experiences and building strong stakeholder relationships. My core strengths include problem-solving, adaptability, and the ability to juggle multiple priorities to deliver results.

Experience

1. Sr Brand Marketing Manager

   Reliance Retail

   Sep 2024 — Present

   Develop pre-launch omnichannel marketing strategies to drive brand awareness and customer engagement for both offline store and e-commerce site launches.• Lead brand positioning and identity development, ensuring consistent messaging across digital and offline touchpoints.• Agency and third part management for website development, creative deliverables, and marketing assets.• Oversee 360-degree marketing campaigns (digital, social media, offline events, and in-store experiences) to build brand awareness and customer engagement.• Manage digital marketing efforts, including SEO, SEM, email marketing, and online advertising, alongside traditional marketing for offline presence.• Conduct customer and market research (focus groups, surveys, competitive analysis) and analyze customer insights to guide pre-launch campaigns and ensure strong market positioning.• Collaborate with cross-functional teams (Buying, Merchandising, Planning, Operations, Design, and Strategy) to align marketing initiatives with product availability, store design, and overall pre-launch objectives.• Track and analyze campaign performance, making data-driven adjustments to optimize outcomes.• Manage the pre-launch marketing budget, ensuring efficient allocation of resources across all channels to maximize ROI.

Education

• National Institute of Fashion Technology (NIFT)

  Fashion Merchandising

• JAI HIND COLLEGE, MUMBAI

  Bachelor of Mass Media, Advertising and Marketing

• University of Southern California

  Master's degree, Marketing Communications