Aaditya Khandelwal

About Aaditya Khandelwal

From 0→1→100, I build growth engines that turn ventures into category leaders.My journey in growth has spanned unicorns, hyper-growth startups, and 0→1 bets:Cricbuzz11 (2025): Founding team. Scaled from launch to 8M registrations and 5M playing users in 6 months, making it India’s #3 fantasy app before policy changes sunset the product.Dream11 (2022–2025): Managed marketing P&L across 3 IPLs - achieving AOP goals successfully, overseeing hundreds of crores of media spends, product growth, creative strategy, and driving AI-first adoption.Groww (2021): Right in the midst of India’s Investing boom. I operated beyond acquisition metrics to shape user economics, payback periods, and revenue impact in one of fintech’s most competitive phases.Social Beat (2019–2020): Mastered the craft of performance marketing across marquee brands, laying the foundation for scale.The common thread? I thrive in high-pressure, high-stakes environments and deliver growth that compounds.I thrive at the intersection of marketing, product, and data, with a sharp eye on unit economics & revenue metrics.I’ve led teams, managed hundreds of crores in media spends, built AI-driven workflows, owned the creative strategy and guided business units on scaling playbooks.Today, as Dream11 pivots to Dream11 3.0, I\'m working on products at the edge of sports, data, technology, and AI.Knocked down, never knocked out. My passion remains the same: building fast, scaling faster, and proving that with focus + execution, even the toughest markets can be won.

Experience

1. Senior Manager - Marketing

   Dream11

   Jul 2025 — Present · Mumbai, IN

   Founding Team - Cricbuzz11Cricbuzz11 was a fantasy sports app created through a partnership between Sporta Technologies & Times Internet. I was part of the founding team, leading the 0→1 growth journey.Scaled the platform from launch → 8M registrations → 5M playing users in 6 months, establishing Cricbuzz11 as the #3 fantasy sports app in India.Built the growth engine entirely through digital marketing, proving performance-led scale in a saturated category.Owned the stack: user acquisition, retention, conversion funnels, and creative direction - driving growth velocity from day one.Applied learnings from Dream11’s unicorn-scale marketing to create a high-velocity growth playbook.Though Cricbuzz11 was later sunset due to RMG regulations, taking it from idea to India’s #3 fantasy app in 6 months is proof that with focus and execution, you can build fast, scale faster, and win market share in months - made possible by an incredible team that matched that rigour.And yes - it remains one of my proudest career chapters.With real-money contests banned, Dream11 has pivoted to free-to-play social gaming models. I’m now working on products at the convergence of sports, data, technology, and AI- helping shape Dream11 3.0.

Education

• Hindustan University

  Bachelor of Technology - BTech, Computer Science

  2015 — 2019