Aaditesh V.
- Role
- Digital Marketing Consultant at Cognizant
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
Experience
Digital Marketing Consultant
Sep 2023 — Present · Pune, IN
Spearheaded digital marketing and brand strategy initiatives across B2B and B2C sectors, specializing in omnichannel campaigns, content strategy, and customer engagement frameworks- Led the strategic brand launch of Cognizant\'s AI-powered skilling platform, achieving adoption among 300K+ associates through an 8-month omnichannel campaign; earned the Platinum AVA Digital Marketing Award 2025 and Platinum MarCom Award 2024 for excellence in internal communications and product launch strategy- Developed and executed a comprehensive brand and digital strategy for a leading B2B storage container provider, integrating B2C e-commerce elements to enhance user conversion, customer retention, and digital profitability- Designed persona-driven UX enhancements and content architecture, optimizing customer journeys through insights gathered from competitive benchmarking, user research, data analysis, and strategic roadmap development- Led 20+ high-value pursuits (RFPs/RFIs) across industries like finance, automotive, luxury travel, BFSI, and FMCG, delivering customized marketing strategies and innovative solutions aligned with client business goals.
Education
St. Xavier's School, Doranda, Ranchi
Primary and Secondary education
2004 — 2015
Delhi University
Bachelor of Commerce with Honours - BCom Hons., Business/Commerce, General
2017 — 2020
MICA | The School of Ideas
PGDM-C
2021 — 2023
Delhi Public School, Ranchi
Senior Secondary education
2015 — 2017
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