Aadhavan Somappa

Brand Consultant @Bridgegap Management Consultants LLP

Hyderabad, IN

Brands: Zinda Tilismath, G. Pulla Reddy Sweets & Gavins.Responsibility: 1. Brand Strategy - Develop and execute marketing strategies aligned with business goals to drive growth and brand awareness.2. 360 Degree Content Marketing - Plan and execute 360-degree marketing campaigns across channels (ATL, BTL, TTL, Digital).3. Budget Management—End-to-end budget planning and management from production to campaigns to point of sale materials at retail outlets (Managed up to four states).4. Brand Management - Oversee brand positioning, messaging, and consistency across all channels to strengthen market presence.5. Data Analysis - Analyse past data using statistical tools (Regression, Time Series, Conjoint, Chi-Square Test, A/B, Market Basket Analysis). Market Research - Retailer/Distributor & Consumer Research.

Vignana Jyothi Institute of Management

Master of Business Administration (M.B.A.), Marketing and Business Analytics.

Thiruvalluvar University, Vellore

Bachelor of Science (B.Sc.), Mathematics