Aadhavan Somappa
Brand Consultant - BridgeGap (FMCG/Retail)
- Role
- Brand Consultant at Bridgegap Management Consultants LLP
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Aadhavan Somappa
From OTT to OTC (Over the Counter), I have worked with brands that shaped the Telugu…
Experience
Brand Consultant
Bridgegap Management Consultants LLP
May 2024 — Present · Hyderabad, IN
Brands: Zinda Tilismath, G. Pulla Reddy Sweets & Gavins.Responsibility: 1. Brand Strategy - Develop and execute marketing strategies aligned with business goals to drive growth and brand awareness.2. 360 Degree Content Marketing - Plan and execute 360-degree marketing campaigns across channels (ATL, BTL, TTL, Digital).3. Budget Management—End-to-end budget planning and management from production to campaigns to point of sale materials at retail outlets (Managed up to four states).4. Brand Management - Oversee brand positioning, messaging, and consistency across all channels to strengthen market presence.5. Data Analysis - Analyse past data using statistical tools (Regression, Time Series, Conjoint, Chi-Square Test, A/B, Market Basket Analysis). Market Research - Retailer/Distributor & Consumer Research.
Education
Vignana Jyothi Institute of Management
Master of Business Administration (M.B.A.), Marketing and Business Analytics.
2013 — 2015
Thiruvalluvar University, Vellore
Bachelor of Science (B.Sc.), Mathematics
2010 — 2013
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