Aadhavan Somappa

Brand Consultant - BridgeGap (FMCG/Retail)

Role
Brand Consultant at Bridgegap Management Consultants LLP
Location
Hyderabad, TG, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Aadhavan Somappa

From OTT to OTC (Over the Counter), I have worked with brands that shaped the Telugu…

Experience

  1. Brand Consultant

    Bridgegap Management Consultants LLP

    May 2024 — Present · Hyderabad, IN

    Brands: Zinda Tilismath, G. Pulla Reddy Sweets & Gavins.Responsibility: 1. Brand Strategy - Develop and execute marketing strategies aligned with business goals to drive growth and brand awareness.2. 360 Degree Content Marketing - Plan and execute 360-degree marketing campaigns across channels (ATL, BTL, TTL, Digital).3. Budget Management—End-to-end budget planning and management from production to campaigns to point of sale materials at retail outlets (Managed up to four states).4. Brand Management - Oversee brand positioning, messaging, and consistency across all channels to strengthen market presence.5. Data Analysis - Analyse past data using statistical tools (Regression, Time Series, Conjoint, Chi-Square Test, A/B, Market Basket Analysis). Market Research - Retailer/Distributor & Consumer Research.

Education

  • Vignana Jyothi Institute of Management

    Master of Business Administration (M.B.A.), Marketing and Business Analytics.

    2013 — 2015

  • Thiruvalluvar University, Vellore

    Bachelor of Science (B.Sc.), Mathematics

    2010 — 2013

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Aadhavan Somappa — Brand Consultant at Bridgegap Management Consultants LLP in Hyderabad, TG, IN | Unifers