Aadhar Bhatia

About Aadhar Bhatia

A Versatile Brand Manager with 4+ years of experience in driving 3X brand growth through comprehensive brand strategies in digital & offline ecosystems & a strategist for brand awareness, customer engagement, and market research through multi-channel marketing efforts by leveraging a precise combination of marketing instinct & stakeholder management to execute strategic business plans. CORE EXPERTISE Brand Strategist, Marketing Roadmap, Business Development, Brand Building, Revenue Growth, New Product Launch, E2E Campaign Management, Lead Generation, Market Research, Client Relations.

Experience

1. Assistant Manager B2b Marcom

   Benq India

   Feb 2024 — Present · Gurugram, IN

   Leadership Etiquettes: Propensity to work with Senior leaders within the organization to support business goals to expand brand awareness with multi-dimensional marketing strategies across B2B markets with a target of 4X growth by managing 400+ B2B partners across PAN India.Brand strategy: Proficient in the design & implementation of short-term & long-term brand strategies including annual plans, customer engagement strategies, and defining the media mix. Portfolio Management: Responsible for managing the complete spectrum of activities for 2 domains- Projector & Panels Marketing & developed key messages and a brand narrative that resonated with the target audience.Multi-dimensional Ownership for New Product Launches involved in ideation & execution of out-of-box marketing strategies encompassing the industry expertise for transforming brand visibility from an unknown to a keen market player by outlasting the competition.Lead Generation: Maximized lead generation into the sales funnel using dynamic marketing campaigns, events, and exhibitions increasing the lead generation by 20%.Brand Building: Steered the entire brand ecosystem and identified key touch points and optimized user funnels to implement BTL activities such as campaigns, catalogs, brand promotion activities, telemarketing, and demo classes to develop brand awareness, and brand philosophy, and elevate the brand.Market Expansion: Skilfully strategized market penetration programs by identifying areas of non-presence to overcome competition & gain market share resulting in increasing customer acquisition by 25%, market penetration by 35%, and brand awareness by 50%.

Education

• Maharaja Surajmal Institute

  Bachelor of Business Administration - BBA

  2013 — 2016

• Welingkar Institute of Management

  Post Graduate Diploma in Management

  2018 — 2020

• Army Public School (APS)

  HSC

  2011 — 2013