Ashley Hedgepeth

About Ashley Hedgepeth

I’m a results-driven professional specializing in documentation, information…

Experience

1. Content Architect, Sr Software Engineer

   Ally

   Feb 2016 — Present

   Update content and implement approved digital enhancements by building new site components, navigation, and pages within the content management system - Interface with multiple lines of business and internal business partners to consistently deliver projects accurately and on time; build and maintain relationships with internal business partners - Assist in the gathering of business requirements to ensure completion of development within the expected timeline - Input and maintain metadata in the content management system to optimize search engine results - Manage requests within a workflow tracking system to clearly communicate timeline and workload to business partners - Adapt to quickly changing environments while maintaining standards for process - Manage risk and bring potential risks to light in order to remain compliant with Ally data security standards - Take on additional projects and express items between projects to amplify the speed in which minor updates and remediations are implemented and published to production to further enhance the Ally brand and reputation - Create and maintain knowledge bases for internal business partners to improve the quality of and access to storefront and authenticated data to assist in the gathering and accuracy of requirements - Technical Writing: Create and maintain user guides and process documentation - Assist Dev Ops with release management, user administration and other general admin duties Adobe DAM (Digital Asset Manager) Administrator (February 2019 – Present)- Act as Adobe AEM DAM Administrator, assisting in the creation of system workflows and processes in addition to Content Architecture responsibilities - Create and maintain documentation and provide ongoing training and assistance to software users and business partners - Information Architecture: Build DAM structure and create and maintain metadata and tagging for use by teams across the organization

Education

• Appalachian State University

  B.S. Communication, Public Relations

  2007 — 2010

Skills

• Research
• Branding & Identity
• Nonprofits
• Advertising
• Community Development
• Press Releases
• Web Culture/Viral Media
• Blogging
• Social Media
• Editing
• Facebook
• Social Media Marketing
• Writing
• Social Networking
• Media Relations
• Marketing
• Marketing Communications
• Twitter
• Leadership
• Event Planning
• Strategic Communications
• Email Marketing
• SEO
• Event Management
• Market Research
• Community Outreach
• Lead Generation
• Public Speaking
• Public Relations