Aadarsh Gupta

About Aadarsh Gupta

With over a decade of leadership experience in stakeholder engagement and team management, I excel at translating complex data into actionable insights that drive strategic decision-making. Leveraging expertise in SQL, ETL solutions, and data visualization, I empower teams to execute with precision, fostering a culture of informed action and impactful results. My commitment lies in crafting compelling data narratives that ignite innovation, steering organizations towards sustained growth and success.

Experience

1. Assistant Vice President - Strategy, Insights & Analytics

   Easyrewardz Software Services

   Apr 2023 — Present · Gurugram, IN

   I lead Strategy, Insights, and Analytics for top consumer brands across North India, the Middle East & Africa, and Southeast Asia—spanning sectors like Retail, QSR, Apparel, Beauty, Salons, Footwear, Home Décor, and Hospitality. I specialize in leveraging data to deepen customer relationships, enhance retention, optimize omnichannel engagement, and manage customer journeys and lifecycle stages. My work focuses on turning insights into scalable CRM and marketing strategies that drive growth across diverse, competitive markets.

Education

• Visvesvaraya Technological University

  Bachelor of Engineering, Information Science and Engineering

  2009 — 2013

Skills

• Analytics
• Business Strategy
• Microsoft Office
• Customer Retention
• Entrepreneurship
• Mysql
• Reporting & Analysis
• Data Analysis
• Segmentation
• Sas Base
• Excel Dashboards
• Microsoft Excel
• Postgresql
• Strategic Planning
• Clinical Trials
• Customer Engagement
• Amazon Redshift
• Workbench
• Team Management
• Team Leadership
• Management
• Customer Acquisition
• C++
• Business Analysis
• Marketing
• Android
• Query Writing
• Sql
• Start-Ups
• Notification
• Branding
• Product Management
• C
• Sas Programming
• Digital Marketing
• Marketing Strategy
• Strategy
• E-Commerce
• Leadership
• Analysis