Aadam Dadhiwala
Senior Account Manager @We Are Social
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WORK HISTORY
Senior Account Manager @We Are Social
Clients: adidas Canada, Playstation Canada, Kellanova (Pringles & Cheez It), Sport Chek, NHLPA
EDUCATION
Repton School
International Baccalaureate
University of Toronto
Bachelor of Arts - BA, History, Geography
ABOUT AADAM DADHIWALA
Brand Marketing Lead | 5+ years driving cultural impact for adidas, TikTok, Sport Chek & PlayStation. Specialist in Sports Strategy, Global Licensing, and $4M+ Budget Management- Portfolio Growth: Overseeing $4M+ in business and integrated GTM strategies for Tier-1 global icons.Sports & Culture: Expert in league licensing (NHLPA, MLBPA, MLS) and athlete-driven storytelling with talent like Vladdy Jr, Sarah Nurse & Kevin Bieksa- Business Impact: Delivered 12.8% brand lift for MLBTS24 and raised $643K for social impact initiatives (Movember/CAMH)- Founder Mentality: Built sports-tech startups from the ground up, managing government-funded impact (AWE) and global retail licensing (Liverpool FC).I bridge the gap between high-performance athlete discipline and creative storytelling. I focus on building narratives that move the business needle and resonate authentically in culture.
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