Aabir Lahiry
Lead- Special Projects @ The Indian Express. Solving Complex Business Problem Through Content & Marketing | Storyteller for Brands, Humans & Animals | Amateur Musician & Bad Joke Specialist
- Role
- Head of Special Projects at The Indian Express
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Aabir Lahiry
I solve complex business problems through the power of content, creativity, and strategy.With 13+ years across national and international media brands, I bring a unique blend of content, brand, and marketing expertise—crafting stories that don’t just engage audiences, but also drive business impact. From building digital-first ecosystems to scaling brands across platforms, I thrive at the intersection of storytelling and strategy.Beyond the boardroom, I’m a trained writer, musician, and storyteller—fueling my ability to connect with people, ideas, and cultures in fresh, meaningful ways.If you’re looking for someone who can turn content into a growth engine, blend creativity with commercial acumen, and lead with vision—I’d love to connect.
Experience
Head of Special Projects
May 2025 — Present · New Delhi, IN
Reshaping and revamping legacy media properties into digital-first video formats tailored for modern audiences- Developing fresh, innovative, and engaging video series, podcasts, and explainers to strengthen brand storytelling- Leading cross-functional collaboration with marketing, social media, editorial, sales, and external stakeholders to achieve strategic goals- Driving the growth and engagement of marquee digital properties, ensuring consistent viewership expansion and retention- Nurturing and mentoring a team of producers and designers to create global-standard news and non-news content using state-of-the-art production styles, tools, and intelligent use of AI.
Education
Film and Television Institute of India, Pune
Screenplay Writing, Film/Cinema/Video Studies
GrowthX®
GX-11, Product
Skills
- Radio
- Storytelling
- Media Planning
- Dubbing
- Radio Advertising
- Broadcast
- Media
- Media
- Voice Acting
- Content Development
- Broadcast Journalism
- Friendly Personality
- Documentaries
- Sony Vegas
- Music
- New Media
- Voice Over
- Radio Production
- Radio Programming
- Copywriting
- Journalism
- Talking Points
- Activations
- Sound
- Content Writing
- Radio Promotions
- Entertainment
- Emcee
- Radio Host
- Creative Writing
- Media Production
- Presenter
- Radio Broadcasting
- Corporate Communications
- Radio Producing
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