Aabha Jagota
#Category & Brand leader |#Category Head |#Digital |#Fashion |#Ecommerce |#Marketplace Head | #ecommerce head | #P&L | #Partner Alliances |#D2C#B2C#B2B#B2B expert| #Buying | #20 Yrs | #Ecomm head
- Role
- Head - Buying and Merchandising at Not Available
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Aabha Jagota
With nearly 20 years of leadership experience in fashion, lifestyle, and digital commerce, I have scaled businesses across eCommerce, marketplaces, and omni-channel retail. I specialize in P&L ownership, category growth, and marketplace strategy, driving both topline expansion and profitability.My expertise spans assortment planning, vendor negotiations, private label development, and GTM execution. I’ve successfully launched and grown categories in highly competitive markets by building data-led merchandising engines, driving operational excellence, and leading high-performing teams.I bring a proven track record of delivering double-digit category growth, profitable brand launches, and market expansion across both digital-first disruptors and legacy retail organizations.Looking ahead, my focus remains on shaping the future of premium fashion and lifestyle retail — building digital-first growth models, strengthening marketplace ecosystems, and creating lasting value for brands and customers alike.
Experience
Head - Buying and Merchandising
Dec 2024 — Present
Education
Indian School of Business
Certification, Digital Marketing, communication and Analytics
2022 — 2023
Delhi University
Bachelors, Commerce
2003 — 2006
Pearl Academy of Fashion, New Delhi
Masters, Fashion Marketing
2007 — 2009
Skills
- Visual Merchandising
- Fashion Design
- Trend Analysis
- Footwear
- Luxury Goods
- Retail
- Textiles
- Fashion
- E-Commerce
- Trend
- Apparel
- Store Management
- Merchandising
- Global Sourcing
- Brand Management
- Fashion Buying
- Sourcing
- Merchandise Planning
- Inventory Management
- Styling
- Wovens
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