Renée Barrett

About Renée Barrett

Renée Barrett, aka is a professional services marketing and business development professional with over 25 years experience using technology and change management to advance the initiatives of two AM LAW 100 law firms, a not-for-profit organization, & her clients. An accomplished relationship builder with partners, general counsels, retired judges, corporate officers, decision makers, & support staff who embraces technology & strategic changes for optimal results. Well versed in the professional services culture, law firm operations, & global business environment. A diplomatic, client-oriented, & dedicated team player with a track record for raising visibility & increasing participation in business development related activities. She appreciates that the practice of professional services is at its core a relationship driven business. As such, professionals constantly need to assess their key relationships, strategies, and profitability. Using awareness, action, & accountability she works with clients to advance their initiatives. When retained, she works tirelessly to boost her clients’ results. Her familiarity with the intricacies of professional services firms empowers her to make a powerful contribution. Published • Placing Bets on Online Social Networking: A Story of Social Capital Invested Wisely in LinkedIn - ABA\'s Law Practice http://bit.ly/xpodW • When the Web Went Social Business Became Personal - The 100 Project - Connect: Marketing in the Social Media Age Speaking • Online Social Networking: Tough But Smart Business Development Tool - PWNSC • Social Networking Dynamics - LA Small Business MeetUp Group • Social Media for Small Business - Gravity Summit • Using Social Media to Drive Profits - ProVisors LA • What Happens in Vegas Stays on Facebook - SoloCon 2010 • Growing Business with Social Media - Bruin Professionals • Ethical Pitfalls & Best Practices of Social Media for Lawyers | WLLB & SEDBA Specialties: • Capable of managing multiple projects, aggressive timelines, and strict budgets • Ability to identify, propose, and implement technology solutions to improve the marketing process • Inspiring leader, trainer, and coach • Innovative thinking (strategic & creative) • Outstanding client interaction and presentation skills • Tech savvy (thinks digital and acts analog) • Excellent verbal and written communication skills • Proven ability to work in a fast-paced environment

Experience

1. Community Engagement

   Liftport Group

   Mar 2012 — Present

Education

• Loyola Marymount University

  BA

  1993 — 1997