Abhishek Raj
Data Analytics & Business Intelligence | Adobe Analytics | Data Visualization | MarTech |BFSI | Retail | Advisory | Adobe Launch | Tag Management | Power BI | GEN AI Strategist | Ex-KPMG | Ex-TCSer
- Role
- Manager - Insights & Data at Capgemini
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Abhishek Raj
With over 11+ years of professional IT experience in Business Analysis, Digital Transformation, and Data Analytics, I specialize in guiding clients through their digital transformation journey from foundational knowledge to advanced expertise. I leverage my deep understanding of digital ecosystems to deliver actionable insights and strategic recommendations that drive growth and performance.1. Lead clients through their digital transformation process, from initial stages to expert-level execution.2. Provide expert guidance on design, navigation, and analytics implementation for Adobe and Google Analytics, ensuring optimal tracking and reporting configurations.3. Utilize advanced analytical tools to monitor and assess marketing performance, offering data-driven insights for continuous improvement.4. Conduct in-depth analysis of Adobe Analytics metrics, identifying opportunities to enhance user engagement and website performance.5. Build and automate interactive dashboards and data visualizations that provide clear, meaningful insights into site performance and employee engagement.6. Deliver comprehensive monthly, quarterly, and campaign-specific performance reports to stakeholders.7. Conduct website audits, segmentation, mapping, and gap analysis to optimize digital experiences.8. Collaborate with internal teams, subject-matter experts, and stakeholders to ensure digital accessibility, offering recommendations for improved navigation and tracking.9. Develop and manage internal tools and processes that optimize the customer journey, setting and enforcing standards and best practices to support digital transformation goals.
Experience
Manager - Insights & Data
Mar 2025 — Present · Gurugram, IN
Education
Galgotias University
Master of Business Administration - MBA, Business Analytics & Data Insights
M.G.M College Lucknow
Intermediate & High School, Mathematics and Computer Science
1998 — 2007
Shobhit University
Bachelor of Technology - BTech, Electronics and Communications Engineering
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