Amaranath Ellareddy

About Amaranath Ellareddy

I am a technology leader with 25+ years of experience driving digital transformations…

Experience

1. Vice President of Technology

   Publicis Sapient

   Jun 2014 — Present · Charlotte, NC, US

   As Vice President of Technology at Publicis Sapient, I have driven significant growth across client engagements and within our organization. I played pivotal roles in securing approximately 20 new client wins and fostering organic growth through strategic initiatives, generating annual revenue between $15M to $30M, with some engagements achieving $50M in lifetime revenue. My responsibilities have included roles as an engagement lead, technology advisor, and engineering leader. By collaborating across capabilities, I’ve ensured the successful delivery of CXO-level visions, working closely with client business and tech leaders. These efforts have strengthened client relationships and reinforced Publicis Sapient\'s leadership in digital transformation. Key Client Impact Stories- Costco: Led a mobile-led modernization strategy that resolved a critical Black Friday outage, enhancing system resilience. This initiative increased mobile app ratings from 2.8 to 4.7 stars, generated $100 million in incremental revenue, reduced uninstall rates by 40%, and drove 18% digital growth- Lowe’s: As engagement lead, I assembled a cross-functional team to fulfill their omnichannel transformation vision. I played a key leadership role in launching Curbside Pickup in under 3 months, introduced personalized geo-based notifications, and implemented the industry’s first interactive store maps. These efforts contributed significantly to mobile growth from $300M to $1B and sustained double-digit digital growth annually- McDonald’s: Led a global engineering team to deliver a mobile ordering and payment platform across restaurants, introducing features like geofencing, curbside pickup and loyalty programs- DollarTree/Family Dollar: Launched the first in-house mobile app for Family Dollar in 4 months, tripling daily user retention and enabling 3.5M weekly coupon clippings. Rolled out Dollar Tree’s first-ever mobile app, achieving 1 MAU.

Education

• UCLA

  Certificate in Project Management, Project Management

  2006 — 2006

• National Institute of Information Technology

  GNIIT, Computers

  1997 — 1999

• Sri Venkateswara University

  BSc, Physics

  1994 — 1997

• CMTOu, Publicis.Sapient

  CMTO, Marketing Technologist

  2016 — 2017