Alexandra Smyrliadi
Senior Manager, Product Engagement @GSK
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WORK HISTORY
Senior Manager, Product Engagement @GSK
London, GB
EDUCATION
University of the Arts London
Master of Arts - MA, Creative Writing: Artists' Moving Image
UX Design Institute
Diploma, UX Design
Kingston University
Bachelor's degree, Film/Cinema/Video Studies
National & Kapodistrian University of Athens
Foundation degree, Writing about Film
ABOUT ALEXANDRA SMYRLIADI
Marketing and communications strategy leader with 14 years of experience turning creativity, data, and behavioural insight into campaigns that connect, engage, and perform. I’m passionate about building emotionally intelligent, user-first experiences that feel human - because that’s what drives meaningful impact.Certified in UX design, I bring a people-centred lens to every brief, shaping compelling narratives and seamless journeys that spark action and lasting behaviour change. Whether developing standout content or guiding cross-functional teams, I thrive where insight meets imagination - transforming ideas into meaningful digital experiences that move both people and brands forward.
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