Amanda Milo

About Amanda Milo

Hi, I\'m Amanda! Telling brand stories and capturing strategies through research-driven writing and creative problem solving can propel a company to its goals. That’s why I focus on creativity, research, and insights. My writing is versatile and detail-oriented, and my ability to adapt to a multitude of environments helps me to get in my writing mindscape quickly. All I need is my mind, a laptop, pen and paper – and when it isn’t raining – some headphones with thunderstorm noises playing. Although not necessary, a candle is a plus!Diverse Research:The idea of creating knowledge always intrigued me. When I was selected to be a student researcher, I discovered my love of content analyses amongst other research.But I soon learned that research expands beyond the academic boundaries. At NewLane, I carried out internal interviews with sales leaders to assist in building a customer marketing strategy. At Nuuly, I conducted research by building surveys targeting the brand’s different strategic initiatives and worked with coworkers to target the ideal sample of people. Creative Problem Solving & Writing:Creativity and research are, what I would call, the dynamic duo of strategy. Sometimes research can go awry and thinking of different ways to approach the problem requires creative problem solving. In my case, I managed NewLane Finance’s social media accounts and e-blasts and was in charge of building and launching creative campaigns through these channels. When we were low on content at the end of my co-op, I created the month-long #NationalCreditEducation campaign, which maintained a 3% engagement rate. This successful campaign combined secondary research with creativity.Insightful Findings:During my time at Nuuly, I was responsible for analyzing large data sets responses) collected through surveys including brand awareness data and customer satisfaction scores. I practiced segmenting responses out by different demographics to identify trends and presented these findings out on a monthly cadence to over 60 employees and leaders.And, at Comcast, I worked with the data science team to write white papers for leadership – including the Vice President of Benefits – to analyze the data in context and make projections that were useful for product expansion and contract negotiations with vendors.

Experience

1. Pennsylvania Horticultural Society (Phs)

   Pennsylvania Horticultural Society (PHS)

   Present

Education

• Drexel University

  Master of Science - MS, Public Communication

• Drexel University

  Bachelor of Science in Communication, Public Relations