A. J. Herrmann
Social Media Expert with 10+ years in Sports Media. Four-time New York Emmy winner.
- Role
- Social Media Marketing Consultant at Sinclair Inc.
- Location
- Cranston, RI, US
- LinkedIn followers
- 500 followers
About A. J. Herrmann
I\'m a seasoned pro in the world of social media management and content production with three Emmy Awards and more than a decade of experience at places like ESPN, YES Network, and the Super Bowl. I live life with an immense thirst for knowledge and new ideas, and I\'m eager to bring my work ethic, passion, and drive to my next opportunity. As a leader, I always put people first. I strive to make a positive impact everywhere I go – so let\'s connect!
Experience
Social Media Marketing Consultant
Jul 2024 — Present
Assists with multi-platform digital marketing campaigns and content strategy across Sinclair’s podcast network (AMP Media) and creator partnerships.Paid Media Execution- Run weekly boost campaigns across Google Ads (YouTube), Meta, and TikTok for national and regional podcasts. Tailor audiences, monitor performance, resolve disapprovals, and maintain marketing budget logs.Content Production- Identify and edit podcast clips for localized distribution using Adobe Premiere and Capsule; coordinate rollout with regional digital departments; ensure sponsorship compliance and detailed tracking.Creator Network Management- Oversee content delivery and scheduling for social media influencer partners and content creators, ensuring all clips, captions, and branding elements meet contractual and platform standards. Maintain logs, monitor contract statuses, and optimize creator-podcast alignment.Digital Out-of-Home (DOOH)- Support DOOH campaigns by coordinating with internal and external teams, managing creative requests, and ensuring correct asset specs for all placements.Marketing Support- Collaborate with marketing leadership on ad-hoc projects including event promotion, influencer outreach, and local market research. Provide live-event video support and contribute to cross-department planning calls.
Education
Boston University
Bachelor of Science (B.S.), Journalism
Skills
- Sports Media
- Facebook Live
- Field Production
- Photoshop
- Journalism
- Final Cut Pro
- Guitarist
- Research
- Mac Os
- Editing
- Copy Editing
- Adobe Premiere Pro
- Video Editing
- SEO Strategies
- Blogging
- Wirecast
- Wordpress
- Powerpoint
- Social Media
- Microsoft Word
- Audio Transcription
- Microsoft Office
- Interpersonal Communication Skills
- Youtube
- Adobe Photoshop
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