Gokay Pehlivan
Sr. Performance Marketing Manager @Mavi North America Fashion E-commerce Growth | Paid Media • Creative Testing • NC ROAS
- Role
- Senior Performance Marketing Manager at Mavi North America
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Gokay Pehlivan
I work on growth problems in fashion e-commerce where scale, creative, and profitability collide.My focus isn’t just ROAS, it’s understanding what actually drives incremental growth, especially when new customer acquisition is the priority.At Mavi North America, I lead performance marketing with a strong emphasis on measurement and attribution. I actively compare and pressure-test performance across multiple lenses, including: • Multi-touch attribution • View-through conversions • Incrementality testing
Experience
Senior Performance Marketing Manager
Mar 2026 — Present · NY, US
Education
Kocaeli University
Bachelor's degree, International Relations
2009 — 2013
Skills
- Retail
- Project Planning
- Google Analytics
- Müşteri Hizmetleri
- Vendor Relations
- Public Speaking
- E-Commerce
- Html
- Customer Service
- Training
- Email Marketing
- Pazarlama
- Team Building
- Microsoft Office
- Sales
- Online Marketing
- Marketing
- Google Adwords
- Cms
- Sem
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