A. Corbin Watts
Customer Engagement Marketing Manager @PatientPoint®
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WORK HISTORY
Customer Engagement Marketing Manager @PatientPoint®
EDUCATION
Howard University
Bachelor’s Degree, Mass Communication/Media Studies
SKILLS
ABOUT A. CORBIN WATTS
Directed a comprehensive CRM strategy, driving supporter conversion, engagement, and retention, resulting in strengthened relationships and increased financial support.Streamlined a digital ecosystem to attract new supporters and delivered personalized user experiences, enhancing the overall efficiency of CRM initiatives.Orchestrated the conception and execution of marketing strategies, exercising financial control over the marketing budget and providing strategic guidance for daily operations.Managed marketing teams, supervised consultants, and freelancers, and produced content for digital platforms and publications. Led recruitment, selection, and training efforts for a high-performing team.Implemented strategic website restructures, managed both organic and paid social media programs across various platforms, and planned/executed comprehensive email, social media, and display advertising campaigns. Collaborated with internal teams to enhance user experience and achieve campaign goals.
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