A. Corbin Watts

About A. Corbin Watts

Directed a comprehensive CRM strategy, driving supporter conversion, engagement, and retention, resulting in strengthened relationships and increased financial support.Streamlined a digital ecosystem to attract new supporters and delivered personalized user experiences, enhancing the overall efficiency of CRM initiatives.Orchestrated the conception and execution of marketing strategies, exercising financial control over the marketing budget and providing strategic guidance for daily operations.Managed marketing teams, supervised consultants, and freelancers, and produced content for digital platforms and publications. Led recruitment, selection, and training efforts for a high-performing team.Implemented strategic website restructures, managed both organic and paid social media programs across various platforms, and planned/executed comprehensive email, social media, and display advertising campaigns. Collaborated with internal teams to enhance user experience and achieve campaign goals.

Experience

1. Customer Engagement Marketing Manager

   PatientPoint®

   Jan 2024 — Present

Education

• Howard University

  Bachelor’s Degree, Mass Communication/Media Studies

  2006 — 2011

Skills

• Public Speaking
• Fundraising
• Nonprofits
• Facebook
• Adobe Creative Suite
• Adobe Design Programs
• Marketing
• Photoshop
• Research
• Powerpoint
• Editing
• Leadership
• Microsoft Office
• Community Outreach
• Film
• Social Networking
• Social Media Marketing
• Microsoft Powerpoint
• Management
• Digital Media
• Event Planning
• Film Production
• Social Media