A. Ahmad Berry

About A. Ahmad Berry

With over 20 years of experience in marketing and business development, I am a seasoned leader and strategist who can create and execute effective plans for generating demand, loyalty, and retention across diverse industries and segments. I have a proven track record of partnering with senior executives and stakeholders to align marketing goals and activities with business objectives and outcomes.Currently, I serve as the Chief Marketing Officer at TIAA Kaspick, a leading provider of financial services and solutions for nonprofit organizations. In this role, I am responsible for overseeing all aspects of marketing, branding, communications, and customer experience. I leverage my expertise in ROI, analytics, and digital marketing to drive awareness, thought leadership, and revenue growth for the company. I also foster a culture of innovation and collaboration within my team and across the organization. My mission is to deliver value and impact for our clients and stakeholders through marketing excellence and best practices.

Experience

1. Chief Marketing Officer

   Tiaa Kaspick

   Jul 2023 — Present

   Direct report to the CEO, I lead all aspects of marketing and enterprise analytics—driving strategic vision and execution across B2B and B2B2C channels. I transformed the marketing function into a modern, multi-channel demand generation engine, leading a successful rebrand and digital transformation that significantly expanded reach and engagement. I also launched a partner marketing program and consulting service, delivering tailored campaign strategies that maximize results.I develop scalable marketing programs focused on demand generation, product awareness, and brand loyalty, leveraging a wide range of channels—paid, earned, social, email, events, and more—to drive growth. Additionally, I oversee marketing operations, Salesforce administration, and leading digital initiatives such as our transition to Adobe Experience Manager CMS and the adoption of AI tools.

Education

• Howard University

  BBA, Marketing

  2001 — 2004

• Tennessee State University

  MBA, Business

  2007 — 2008

• Tennessee State University

  Ph. D, Public Administration

  2009