Andre Cruz
Senior Ux Designer @Co-op
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WORK HISTORY
Senior Ux Designer @Co-op
Manchester, GB
At Co-Op, I support the Legal Services and Funeralcare departments by driving data-informed decision-making, improving accessibility and inclusivity, and ultimately optimising website conversion rates. My contributions have significantly enhanced customer engagement across various user journeys. Notably, I led a 17% increase in form completion for online wills booking, translating into an estimated annual revenue uplift of This improvement not only streamlined the user experience but also drove measurable business growth.
EDUCATION
Artistic School Antonio Arroio
High Diploma, High Diploma in Communication and Graphic Design
Amadora Professional School
professional course, Pre-press professional course
University of the Arts London
Foundation, Foundation Degree Product Design
University of the Arts London
BA (Hons), Graphic and Media Design
SKILLS
ABOUT ANDRE CRUZ
Hello, I\'m Andre, an experienced Designer with a deep passion for innovation and a proven track record in product design, user interface, and web accessibility.Creativity has always been at the core of my professional journey. I am a design enthusiast driven by the principles of simplicity, usability, accessibility, and aesthetic excellence. My design philosophy is deeply rooted in the belief that thoughtful design has the power to enhance lives, and this ethos has guided my career.In my previous roles, both in the private and public sectors, I\'ve had the privilege of working with renowned clients such as Louis Vuitton, the Department for Education (UK), and Shell. These experiences have provided me with valuable insights into the dynamic and diverse landscape of design. I take pride in my ability to adapt and excel in various environments while consistently delivering outstanding results.My key strengths include:• expert knowledge of UI design principles and techniques within a collaborative and agile environment,• specialist in UI kits and design system development with special attention to GDS standards;• strong user-centre approach in design decisions,• excellent client liaison skills with an understanding of business goals,• exceptional design skills with strong web accessibility knowledge (WCAG 2.1 AA). My website https://cruxprojects.com/andre-cruz-design-portfolio is the easiest and fastest way to showcase my portfolio.
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