Melissa Schnee
Executive Leader • Marketing • Communications • Public & Government Affairs
- Role
- Head of Marketing, Communications & Public Affairs at New Flyer
- Location
- Salt Lake City, UT, US
- LinkedIn followers
- 500 followers
Experience
Head of Marketing, Communications & Public Affairs
Oct 2024 — Present
Head of marketing for NFI\'s North American Bus and Coach— leading government relations initiatives in the U.S. and Canada, championing the NFI Group relationship with public sector industry associations, and protecting the New Flyer, Alexander Dennis, and MCI brands- Research and advocate for policy priorities with internal and external audiences- Successfully guide teams in executing cohesive strategic communication plans that enhance brands, reputations, and relationships- Analyze market trends to develop growth opportunities and optimize marketing strategies, increasing ROI- Develop and maintain relationships with government officials at the local, state, and federal levels- Act as the key point of contact for legislative tracking/reporting for the brand- Foster relationships with stakeholders to promote organizational initiatives- Collaborate with cross-functional teams to develop cohesive messaging across all marketing channels and platforms- Utilize CRM systems to track customer interactions, sentiment, and improve lead generation efforts.
Education
University of Florida
Master's degree, Marketing & Communications, Digital Strategy
Chapman University
Bachelor's degree, Journalism, English Minor
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