James Booth
Warner Music Group
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WORK HISTORY
@Warner Music Group
EDUCATION
The University of Huddersfield
Bachelor of Arts (BA), Popular Music Production
MiniMBA
MiniMBA, Marketing
SKILLS
ABOUT JAMES BOOTH
As a Senior Digital Marketing Leader with 8 years of experience at a major record label, I specialise in transforming artist stories into global cultural moments through strategic digital innovation and a deep understanding of local market dynamics. I\'ve led high-impact campaigns from the likes of Ed Sheeran, Charli xcx and Linkin Park, to Myke Towers and Anitta, to Rosé and Fifty Fifty, driving full-funnel media strategies across 30+ global markets through Paid Media and Creator marketing. My passion for digital marketing extends beyond my professional WMG role; successfully building various music-focused social brands from between 100K to 2.5M+ followers, from content creation to social media strategy and monetisation.
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