Aditya Tandon
Digital Marketing Executive @Tata Consultancy Services
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WORK HISTORY
Digital Marketing Executive @Tata Consultancy Services
London, GB
Conducted data processing and actively contributed to delegate management sponsored delegates) for World Economic Forum (Davos) and TCS; actively networking to further strengthen B2B partnerships and client relations- Led digital marketing and brand strategy for B2B sponsorship events including TCS London Marathon, London EPrix, TCS Amsterdam Marathon, Multinational Partnerships, etc.). This included extensive budget allocation with projected ROI, and developing PR strategies for contract renewals- Planned to configure Salesforce CRM for PR-related marketing funnel; this included end to end tracking from prospecting to sponsored investment allocation. Enabled TCS to track outcomes by region and improve retention & outreach strategy- Successfully delivered and won over 4 client pitch decks and proposals for multinational corporations such as GSK, BT,and BAT, resulting in significant revenue growth and expansion of business partnerships- Collaborated with the corporate marketing team to develop and execute global branding strategies, resulting in increased brand visibility and market presence for TCS through effective utilisation of digital marketing tools and analytics.
EDUCATION
Seth Anand Ram Jaipuria School, Kanpur
Indian Certificate of Secondary Education, Indian Certificate Of Secondary Education
Imperial Business School
Master of Science - MSc, Strategic Marketing
Kingston University
Masters in research (MRes), Business Administration and Management, General
Greenwood High International School
International Baccalaureate Diploma Programme , General
Kingston University
BSc (Hons), Business Management
ABOUT ADITYA TANDON
Proven track record of success in marketing & sales with 3+ years of experience, specialising in campaign execution, marketing consulting and digital strategy. Highly skilled in leveraging digital marketing techniques, target operating models, and marketing strategy to drive impactful results.
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