Sarthak Gupta

About Sarthak Gupta

I never really started with a plan.Just a series of choices that felt slightly more interesting than the obvious ones,like choosing a PPO at a gaming org over Deloitte when both were on the table.Back then, I did have a simple checklist-get into a Big 4, secure a PPO, become a Marketing Lead by 26.Along the way, I ticked those boxes.But what stayed constant wasn’t the plan,it was how I made the choices.Over time, that turned into a pattern and a mindset.Building, experimenting, figuring things out as I go.That’s taken me deep into my marketing career,working across growth, brand, and full-funnel systems, scaling things from zero to something that actually moves.I enjoy building engines - not just campaigns.The kind that compound over time - across paid, content, partnerships, and now AI.Somewhere between fast-moving teams, constant iteration, and a lot of trial and error,I’ve learnt to rely less on playbooks and more on instinct backed by data.A lot of that thinking has also come from outside work - from my passion for travelling.Observing people, and understanding what really clicks while backpacking in Himachal.I’ve realised I don’t enjoy ordinary paths as much.I prefer discovering things while on roads less travelled.Still in that phase.Still choosing that way.But executing fast for every work on table-ps. Let\'s make this world a happy place :)-For details on my experience, please scroll down. Thanks!

Experience

1. Marketing Lead

   chargeup

   Apr 2025 — Present · Delhi, IN

   Chargeup is the place where I stopped thinking of marketing as running campaigns and more about building a system that compounds.I lead it end-to-end across 16+ cities - GTM, brand, performance, PR, partnerships, influencers, content, on-ground. Every lever has to work on its own, and quietly feed the next one.The challenge: A completely new audience. EV drivers, fleet owners across Bharat - not digital-native, not chasing trends, not swayed by clever copy. Decisions get made on-ground, over conversations, on trust. The playbook from a global gaming brand doesn\'t survive here. You build a new one.The numbers tell part of it. We\'ve cut CPL by 75%, scaled leads 10×, lifted funnel conversion by 80%, and built a 50+ creator network from scratch that now drives 2M+ monthly reach and roughly 20% of sales. Monthly ad spends of ₹2–5L across Meta, Google and programmatic, returning ROAS that holds up.The quieter wins have mattered more. 50+ media features. Three strategic B2B partnerships that opened doors performance marketing never could. Pitch decks and growth reports I built contributed directly to ₹22Cr+ raised - because numbers land harder inside a clear story.Along the way: Hi-Flyer Star Performer three quarters running, an Aegis Graham Bell Award 2025, and a few stages at Bharat Exhibitions I didn\'t expect to be on.Still the most complete marketing education I\'m getting.

Education

• Kirloskar Institute of Management (KIM)

  PGDM - Marketing & Finance, Business, Management, Marketing, and Related Support Services

  2020 — 2022

• Jai Academy

  Higher secondary Education

  2015 — 2016

• Prestige Institute of Management & Research

  Bachelor of Commerce (hons), Business Administration and Management, General

  2016 — 2019

• MICA | The School of Ideas

  Advanced Certification in Digital Marketing & Communications, Digital Marketing & Communciations