Stefano Buglione
External Relations - Head of Media Buying and Media Partnerships Italy @Enel Group
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WORK HISTORY
External Relations - Head of Media Buying and Media Partnerships Italy @Enel Group
Deep experience and sensibility in external relations, content partnerships and media planning. Relationship with the most important Italian Media Publishing companies, broadcasters, stakeholders, editors and publishers for any kind of partnership project to increase the communication and the brand values of the company.Negotiation and capability of improving brand visibility without increasing costs.
EDUCATION
Università degli Studi di Napoli Federico II
Laurea, Political Science
SKILLS
ABOUT STEFANO BUGLIONE
After three decades of experience in the Italian media sector, my expertise spans from traditional advertising buying and selling, to the creation of innovative direct communication channels that optimize a brand’s 360 degree reach with its audience. Throughout my career, I have strategized and realized institutional media planning, as well as editorial projects and strategies aimed at improving brand awareness, interaction and loyalty. My speciality is in conceiving innovative and powerful editorial formats and multimedia content that both intercept and activate the attention of a brand’s key targets. Furthermore, I have cultivated deep relationships with top-tier journalists, editors and media companies. I have consistently grown my capabilities to meet the changes in the overall global media industry. Above all, I also have introduced fresh, impactful commercial and institutional content aimed at achieving not only a brand’s distinct values, but also key, strategic communication goals of the company for which I work.Specialties: Deep knowledge of negotiations and external relations in media and advertising.Media Planning, Goodwill generation, Managing co-workers, Coordination of creative talents. Media and External Relations, Media Planning, Branded content projects, Brand Journalism, Advertising sale manager.
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