Samantha Williams
Advisory Council Member @Harvard Business Review
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WORK HISTORY
Advisory Council Member @Harvard Business Review
Assist in improving HBR content. Provide feedback to editors. Preview new content. Share ideas and act as editorial leader.
EDUCATION
+Acumen / IDEO
Certificate , Design Kit: The Course for Human-Centered Design
Morgan Stanley Small Business Academy
Certificate of Completion
Liberty Bank
Certificate , Academy of Small Business
Cornell University
Women’s Leadership
Wharton Executive Education
Neuroscience of Business: Innovations in Leadership and Strategic Decisions
Waste Management
Certificate , Share the Green Incubator Program
Nasdaq Entrepreneurial Center
Milestone Circles
New York Women’s Chamber of Commerce
Certificate , Money Management
Roger Williams University
Certificate , Executive Learning Series for Diverse Suppliers
Cornell University
Women’s Entrepreneurship
York College of the City University of New York
B.A., Business Administration / Human Resource Management
University of New Haven
Masters, Health Care Administration
ABOUT SAMANTHA WILLIAMS
Stories have been used to dispossess and to malign, but stories can also be used to empower and to humanize,” Chimamanda Ngozi Adichie.I’ve helped organizations tell stories that empower and humanize. As President & CEO of 628 Digital Design, a certified B Corp, I lead a team that practices sustainable marketing through inclusive strategy, accessible design, and responsible production that reduces waste while increasing ROI. We translate complex ideas into clear narratives, ethical campaigns, and conversion-ready content, ensuring the right message reaches the right people with measurable results.In my nonprofit role as President & Co-Founder of CMWP Foundation, Inc, I champion equitable entrepreneurship, supporting Black and minority-owned small businesses through procurement readiness, mentorship, & ecosystem partnerships.At 628 Digital Design, we are proud to be the digital content, marketing, and communications partner for our clients, which include corporate, municipal, federal, nonprofit, and small business organizations. Our work includes delivering brand, content, and grassroots communications aligned with ESG principles and advancing economic mobility.What I’m known for:• Translating data and complexity into crisp, compelling copy and design• Sustainable marketing (accessibility, lean/remote operations, thoughtful supply chain)• Inclusive storytelling rooted in research, community voice, and measurable outcomes• Multi-sector experience (corporate, government/municipal, nonprofit) and supplier-diversity alignmentAs Adichie reminds us, stories can be tools of power. At 628 Digital Design, we responsibly use stories to empower customers, humanize brands, and strengthen communities.Before you go, check out what our clients are saying:“628 Digital Design are true experts when it comes to marketing. Their knowledge and creativity shine through in every aspect of their work. They offer a wealth of ideas to build your brand and communicate clearly and concisely. They kept me well-informed & were incredibly flexible in adapting to my needs. I highly recommend 628 Digital Design to anyone looking for professional and innovative marketing solutions!” Dr. Vance Harper, The Smile Studio“We are using 628 for email marketing. 628 is responsive, easy to work with, and gets results. My open rate and clickthrough rate are through the roof. All of this despite having to learn our complex CRM setup. Great job, 628 Digital Design!” Scott Gombar, Nwaj Tech calendly.com/628dd/quickchat S••••@628DigitalDesign.co | 628DigitalDesign.co
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