Samantha Williams

About Samantha Williams

Stories have been used to dispossess and to malign, but stories can also be used to empower and to humanize,” Chimamanda Ngozi Adichie.I’ve helped organizations tell stories that empower and humanize. As President & CEO of 628 Digital Design, a certified B Corp, I lead a team that practices sustainable marketing through inclusive strategy, accessible design, and responsible production that reduces waste while increasing ROI. We translate complex ideas into clear narratives, ethical campaigns, and conversion-ready content, ensuring the right message reaches the right people with measurable results.In my nonprofit role as President & Co-Founder of CMWP Foundation, Inc, I champion equitable entrepreneurship, supporting Black and minority-owned small businesses through procurement readiness, mentorship, & ecosystem partnerships.At 628 Digital Design, we are proud to be the digital content, marketing, and communications partner for our clients, which include corporate, municipal, federal, nonprofit, and small business organizations. Our work includes delivering brand, content, and grassroots communications aligned with ESG principles and advancing economic mobility.What I’m known for:• Translating data and complexity into crisp, compelling copy and design• Sustainable marketing (accessibility, lean/remote operations, thoughtful supply chain)• Inclusive storytelling rooted in research, community voice, and measurable outcomes• Multi-sector experience (corporate, government/municipal, nonprofit) and supplier-diversity alignmentAs Adichie reminds us, stories can be tools of power. At 628 Digital Design, we responsibly use stories to empower customers, humanize brands, and strengthen communities.Before you go, check out what our clients are saying:“628 Digital Design are true experts when it comes to marketing. Their knowledge and creativity shine through in every aspect of their work. They offer a wealth of ideas to build your brand and communicate clearly and concisely. They kept me well-informed & were incredibly flexible in adapting to my needs. I highly recommend 628 Digital Design to anyone looking for professional and innovative marketing solutions!” Dr. Vance Harper, The Smile Studio“We are using 628 for email marketing. 628 is responsive, easy to work with, and gets results. My open rate and clickthrough rate are through the roof. All of this despite having to learn our complex CRM setup. Great job, 628 Digital Design!” Scott Gombar, Nwaj Tech calendly.com/628dd/quickchat S••••@628DigitalDesign.co | 628DigitalDesign.co

Experience

1. Advisory Council Member

   Harvard Business Review

   Aug 2024 — Present

   Assist in improving HBR content. Provide feedback to editors. Preview new content. Share ideas and act as editorial leader.

Education

• +Acumen / IDEO

  Certificate , Design Kit: The Course for Human-Centered Design

• Morgan Stanley Small Business Academy

  Certificate of Completion

  2022 — 2022

• Liberty Bank

  Certificate , Academy of Small Business

• Cornell University

  Women’s Leadership

  2021 — 2021

• Wharton Executive Education

  Neuroscience of Business: Innovations in Leadership and Strategic Decisions

  2023 — 2023

• Waste Management

  Certificate , Share the Green Incubator Program

  2021

• Nasdaq Entrepreneurial Center

  Milestone Circles

  2021

• New York Women’s Chamber of Commerce

  Certificate , Money Management

  2021

• Roger Williams University

  Certificate , Executive Learning Series for Diverse Suppliers

  2021

• Cornell University

  Women’s Entrepreneurship

  2021 — 2021

• York College of the City University of New York

  B.A., Business Administration / Human Resource Management

  2000 — 2007

• University of New Haven

  Masters, Health Care Administration

  2008 — 2010