Rachelle Maisner

About Rachelle Maisner

Analytics & Optimization Leader Integrating AI to Drive Marketing ImpactProven strategist with a track record of building high-performing data teams and applying AI-powered analytics to maximize marketing investments, uncover actionable insights, and transform business performance. Dedicated and results-oriented Group Director of Analytics with 20 years of experience in driving business growth through data-driven strategies. Proven track record of transforming analytics practices, standardizing measurement approaches, and optimizing campaign performance for major brands such as Mazda, Unilever, Intel, CBRE, NBC Universal, and United Healthcare. Skilled in developing and implementing performance benchmarking, predictive models, and real-time interactive analytics reporting. Recognized industry thought leader with multiple certifications, including Adobe Analytics and Google Analytics. Adept at storytelling through data and leading cross-department teams for efficient marketing optimization. My top 5 strengths from Gallup\'s StrengthFinders 2.0 assessment:Learner + Strategic + Ideation + Connectedness + FuturisticCheck out what Jim Nichols, Senior Partner at Catalyst SF, wrote about me: http://oldestliving.blogspot.com/2008/05/younguns2watch-rachelle-houle.html

Experience

1. Group Director, Marketing Effectiveness & Intelligence

   VML

   Oct 2023 — Present

   WPP Open: Combining integrated LLMs (e.g, Claude 3, Google Gemini), generative AI (e.g. ChatGPT, DALL‑E), and Open Intelligence predictive workflows—to accelerate insight generation, summarize complex data narratives, optimize audience segmentation, and streamline analyst workflows for VML clientsBridgestone Retail Operations: Led the implementation of Adobe Customer Journey Analytics to create the organization’s first unified view of the customer across websites, mobile apps, retail transactions, CRM, call center, and media. Directed cross-functional efforts across internal analysts, agency partners, and MarTech stakeholders to integrate legacy and real-time data sources using graph-based identity stitching. Delivered a scalable reporting system to drive marketing insight and operational efficiency across touchpoints Mazda USA: Lead the web analytics and optimization team with a robust analytics program spanning measurement strategy, implementation, A/B testing and reporting. Drove $4.7M incremental margin through online personalization and optimization within the last full fiscal year while leading the program. Fully integrated analytics staff with expertise in media, website, app, CRM and CDP reporting and analysis to optimize omnichannel marketing and performance

Education

• University of Nevada-Las Vegas

  Bachelors of Science in Business Administration, Marketing

  2003 — 2007

Skills

• Digital Marketing
• Ppc
• Email Marketing
• Web Marketing
• SEO
• Online Advertising
• Wordpress
• Social Media
• Strategy
• E-Commerce
• Advertising
• Copywriting
• Web Design
• Web Analytics
• Tableau
• Integrated Marketing
• Google Adwords
• Marketing
• Direct Marketing
• Omniture
• Search Engine Optimization (SEO)
• Data Science
• Social Marketing
• Interactive Marketing
• Graphic Design
• Marketing Communications
• Facebook
• Creative Direction
• Sem
• Google Analytics
• Media Planning
• Mobile Marketing
• Social Media Measurement
• Digital Strategy
• Social Media Marketing
• Blogging
• Digital Analytics
• Online Marketing
• Analytics
• Adobe Digital Marketing Suite