Ronnie Owens

About Ronnie Owens

I have 15+ years of experience in marketing, focusing on developing and executing strategies that increase revenue, customer engagement, and competitive differentiation. I hold an SHSMD credential in healthcare marketing, which demonstrates my knowledge and skills in marketing plans, communications, and market research.My success is driven by my ability to generate effective marketing plans, strategies, and communications campaigns that build brand awareness and trust. I excel in executive communications, developing talking points and crisis messaging for clients. I also leverage my creativity and analytical expertise to craft compelling stories that resonate with target audiences and influence strategic decisions. I am passionate about helping brands grow and engage with their customers, and I enjoy working with a talented and diverse team.

Experience

1. Us Marketing Lead

   Ideagen

   Feb 2026 — Present

   As Marketing Manager at Ideagen, I support U.S. growth initiatives for healthcare-focused SaaS solutions, driving demand generation, pipeline acceleration, and cross-functional alignment between Marketing and Sales.Key Responsibilities & Impact:• Lead end-to-end demand generation strategy to support pipeline growth and revenue targets across healthcare and regulated industries.• Plan and execute multi-channel marketing campaigns including email marketing, content, webinars, paid media, events, and website optimization.• Partner closely with Sales, BDRs, and leadership to align marketing programs with go-to-market strategy, sales enablement, and buyer personas.• Develop and optimize campaign performance reporting, tracking KPIs such as MQLs, conversion rates, engagement, and pipeline influence.• Support event marketing and brand visibility, including in-person activations and office openings, strengthening Ideagen’s U.S. market presence.• Analyze market trends, customer pain points, and competitive insights to refine messaging and improve lead quality and conversion.

Education

• Strayer University

  Master's, Business Administration; Marketing

• University of North Carolina at Greensboro

  Bachelor of Science, Business Administration; Marketing

Skills

• Event Planning
• Management
• Team Building
• Market Research
• Marketing Communications
• Leadership
• Direct Marketing
• Training
• Salesforce.com
• Event Management
• Finance
• Performance Management
• Crm
• Negotiation
• Email Marketing
• Analysis
• Customer Service
• Microsoft Office
• Sales
• Marketing
• Banking
• Public Speaking
• Online Marketing
• Credit
• Cross-Functional Team Leadership