Kelsey Mauro
AVP of Communications at Brookfield Zoo Chicago
- Role
- Associate Vice President, Communications at Brookfield Zoo Chicago
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
Experience
Associate Vice President, Communications
May 2024 — Present · Brookfield, IL, US
Enhance Brookfield Zoo Chicago\'s reputation, increase awareness and solidify its position as a premier destination and leading authority in wildlife conservation, science and environmental education• Develop and execute comprehensive multi-year communications plans and strategies aligned with Brookfield Zoo Chicago\'s mission, goals and values, and provide strategic direction to the communications team• Oversee all aspects of public relations efforts, including media relations, crisis communication, editorial projects, photo and video, institutional positioning, and internal communication• Develop protocols and strategies for managing and mitigating crisis situations, supporting the SVP and ensuring timely, transparent communication• Supervise the development and publication of compelling content, including articles, newsletters, the zoo’s membership magazine and more; work closely with the marketing team on social media content and strategy, ensuring alignment with organizational messaging and branding• Direct the creation and distribution of visual assets, including photography and videography, to enhance storytelling and engagement across various channels• Develop and execute strategies to position the organization as a thought leader and authority in the industry, leveraging research, data and industry trends• Support organizational leaders in enhancing their visibility and thought leadership through strategic communication initiatives, including speeches, articles and public appearances• Oversee a team of five full-time employees and manage the organization’s resources and budget for communications functions
Education
University of Wisconsin-Madison
Bachelor of Arts (BA), Journalism; Certificate, Digital Studies
Skills
- Ap Style
- Microsoft Office
- Media Releases
- Public Relations
- Public Speaking
- Social Media
- Feature Articles
- Wordpress
- Pitching
- Web Traffic Analytics
- Leadership
- Simmons Marketing Research
- Adobe Creative Suite
- Journalism
- Microsoft Excel
- News Writing
- Event Planning
- Media Planning
- Blogging
- Wirecast
- Sports
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