Bethany Twyford
Manager, Media Strategy
- Role
- Manager, Media Strategy at Mars United Commerce
- Location
- Rogers, AR, US
- LinkedIn followers
- 500 followers
About Bethany Twyford
I\'m a marketing professional with 5 years of experience leading media strategy and execution for some of the world’s most recognizable brands at top-tier retailers. As a Manager of Media Strategy, I specialize in crafting data-informed, customer-centric campaigns that drive measurable impact.My strengths lie in digital marketing, shopper marketing, and cross-functional team leadership. I pride myself on being a strategic thinker and a trusted partner—whether quarterbacking internal account teams or managing client and vendor relationships with clarity and care.I’m passionate about continuous learning, taking on challenges that push me forward, and empowering others to grow alongside me. Whether it’s optimizing a media plan or mentoring a teammate, I bring energy, curiosity, and collaboration to everything I do.
Experience
Manager, Media Strategy
Sep 2024 — Present · Rogers, AR, US
Education
University of Arkansas
Bachelor of Applied Science (B.A.Sc.), Kinesiology and Exercise Science
University of Arkansas
Bachelor of Applied Science (B.A.Sc.), Kinesiology and Exercise Science
2015 — 2015
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