Mohan Murali

About Mohan Murali

I am a seasoned Demand Generation and Marketing Automation professional with a proven track record of driving measurable business growth across SaaS, IT Services, Staffing, and BPO industries. Over the past 15 years, I’ve partnered with cross-functional teams to implement innovative lead generation strategies, delivering results that exceed expectations. My expertise spans from building high-performing campaigns to nurturing customer relationships, ensuring compliance with industry regulations like GDPR and PECR.Market Insight:Navigating the dynamic landscape of digital marketing and demand generation, I specialize in aligning strategies with market trends to capture high-quality leads and accelerate sales pipelines. By leveraging tools like HubSpot, Salesforce, and Power BI, I transform raw data into actionable insights that drive smarter decision-making and optimize ROI.Solution Expertise:End-to-End Campaign Management: Designed and executed targeted email automation, LinkedIn outreach, and lead magnet strategies, resulting in onboarding 25+ clients and generating $250K+ in revenue in three years.Data-Driven Operations: Expert in utilizing tools such as ZoomInfo, Apollo.io, and ZeroBounce to identify and qualify leads with precision.Marketing Funnel Optimization: Proficient in creating lead capture forms, scoring models, and high-converting landing pages to enhance customer engagement and conversion rates.Team Leadership: Led and mentored teams, driving productivity and fostering a culture of collaboration and innovation.Growth Trajectory:My career has been defined by a commitment to continuous improvement and innovation. At Pride Global, I elevated demand generation efforts, developed scalable marketing automation frameworks, and contributed to a $270K revenue impact. My focus remains on adopting cutting-edge tools and techniques to deliver sustainable growth for the organizations I serve.Engagement Points:Thought leadership in CRM automation, demand generation strategies, and marketing analytics.Passion for collaborating with sales and marketing teams to develop integrated, customer-centric approaches.Proven ability to manage and scale operations while staying attuned to emerging trends in MarTech and customer engagement.

Experience

1. Marketing Operations Manager

   FE fundinfo

   Apr 2025 — Present · Chennai, IN

Education

• University of Madras

  Master of Business Administration (MBA), Marketing/Marketing Management, General

  2012 — 2014

• Annamalai University

  BCA, Computer

  2009 — 2011

Skills

• Email Strategy
• Salesforce.com
• Market Research
• Email Campaigning
• Team Co-Ordination
• Web Development
• Microsoft Office
• Online Lead Generation
• Data Analytics
• Lead Generation
• Database Administration
• Online Marketing
• Email Marketing
• Team Management
• Company Profiling