Richard Johnson

About Richard Johnson

Since 1990, Richard Johnson has been helping manufacturing owners implement a four step \"lean\" integrated marketing and sales system. The system is guaranteed to grow sales and profits 20%-100% or more in as little as 60-90 days without asking the owner to invest more money in advertising. The foundation of the system is Richard\'s unique ability to identify sources of new sales and profit the manufacturing owner has overlooked - both online and offline. Richard then integrates his four step system into those opportunities for exponential growth - quickly. His approach has been licensed and used by several Manufacturing Extension Partnership centers who are part of the U.S. Commerce Department business development division.Manufacturing owners work with Richard to- Identify and implement solutions to growth challenges - without investing more dollars in traditional manufacturing advertising/marketing strategies.Since 1994 Richard has certified hundreds of marketing consultants and coaches worldwide including the US, Canada and several European Countries in his Exponential Growth Marketing system and \"lean\" marketing system for manufacturers. Richard is an Amazon Best selling Author of “Stand Apart” with Dan Kennedy. His chapter explains why companies must have a USP - Unique Selling Proposition to create significant growth in sales and profit. His book “Twenty-five Ways To Improve Sales Without Spending An Extra Dime On Advertising” was published by CRISP business publications. If you would like to connect and learn how Richard\'s \"lean\" marketing system can help your manufacturing business you can:*Go to his website: and request a one on one webinar.*Email Richard at: r••••••@exponentialgrowthmarketing.com*Call Richard directly at: holds an MBA from Brigham Young University. He and his wife Melanie have four children. He enjoys music, reading, history, and outdoor grilling.

Experience

1. CEO

   21st Century Marketing Systems

   Apr 1994 — Present

   Oil Equipment Manufacturer - 80% increase in conversion rate-Pest Control Manufacturer - 43% increase sales in one year-Meat Manufacturer increase first year: 45:1 ROI-Agricultural Watering System for animals - 83% increase sales in one year-Plastics Manufacturer - 20% profit increase in 90 days-Siding clip manufacturer to in two quarters. ROI 40 times-Trailer distributor increase in one year. ROI of 66 times-Excavation Equipment manufacturer - 96% increase in sales in 120 daysSince 1990 Richard has systematically increased sales and profits 20-100% or more in as little as 60-90 days without spending more money on traditional advertising for all businesses including manufacturing - Both online and offline. Guaranteed.Traditional marketing and advertising approaches for manufacturers grows business ONE way: Increasing prospects or leads. This can be costly and oftentimes is unsuccessful.The four step exponential growth marketing system or \"lean\" marketing system for manufacturers grows business THREE ways simultaneously:1. Increasing prospects contacted - more leads - without additional expense.2. Increasing the conversion rate of prospects to paying customers - online and offline3. Increasing the value and worth of each individual customer.Small increases, in all three areas, creates dramatic exponential growth overall - quickly. No other marketing/sales system grows sales and profits all three ways simultaneously. That\'s why success is guaranteed. This nontraditional, systematic and guaranteed approach to marketing/sales is what sets the \"lean\" marketing system apart from all other marketing/advertising approaches for manufacturers.The 27 year proven system has been used and featured by Dell, IBM, the International Guild of Professional Consultants, and is used and licensed by divisions of the US Department of Commerce.

Education

• Brigham Young University

  MBA, Marriott School of Management

• Brigham Young University

  Bachelor's, Economics

  1980 — 1983

Skills

• Sales
• Manufacturing Distribution Communication
• Database Management
• Sales Process
• Affiliate Marketing
• Executive Management
• Strategic Planning
• Project Management
• Sales Operations
• Customer Retention
• Database Marketing
• Services Marketing
• Professional Practice Marketing
• Positioning
• Wholesale Marketing
• Online Marketing
• Differentiation Expert
• Marketing Partnerships
• Trainer
• Coach
• Sales Leadership
• Manufacturing Marketing
• Unique Selling Proposition Expert
• Branding
• Export Sales
• Marketing Communications
• Employee Management
• Executive Development
• Executive Coaching
• Sales Presentation
• Direct Sales
• Published Author
• Lean Marketing
• Alliance Marketing
• Retail Marketing
• Sales Motivation
• Business Strategy
• Sales Conversion
• Business Communication
• Customer Communication