Scott M. Alexander
Chief Digital Officer | Business Transformation Executive | AI & Digital | Mayor Emeritus
- Role
- Founder at Dygui
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Scott M. Alexander
Digital & Transformation Leader with 20+ years driving digital and transformation in Financial Services, Healthcare, and Consumer industries. Grew revenue 20% managing $600M digital channels at Club Alliance and led $2B digital strategies at GSK, boosting sales. Passionate about aligning digital, AI, cloud, and data analytics to scale customer experiences and efficiency. Expert in leading 300+ member teams to deliver multi-million-dollar projects.Skills: Digital Strategy & Innovation; Business Transformation; Customer Experience (CX); Go-To-Market (GTM), CRM (Customer Relationship Management); Data & Analytics; AI/Automation (Artificial Intelligence); Enterprise IT ownership; Product Management; Organizational Design; Global/Matrix Leadership; Change Management.Tools/Technologies: Salesforce; Veeva; SF Marketing Cloud; Google and Adobe Analytics; Power BI; Vertex AI; Azure OpenAI; TensorFlow; Eloqua; Responsys; Adobe Campaign; Adobe Target; Sprinklr; Tealium CDP; Tealium iQ; Adobe Experience Manager (AEM); Sitecore XP (CMS/CDP/DAM).
Experience
Founder
Sep 2024 — Present · Philadelphia, PA, US
Identified, architected, and delivered a breakthrough design for next-gen agentic-AI models and cross-platform adaptive UX (MVP to scale).• Authored and filed multiple patents in AI-driven adaptive UI and digital transformation, strengthening the IP portfolio and positioning category leadership.• Built the business plan & GTM (segmentation, pricing/packaging, partner routes), advised AI integration, and supported funding strategy, new-revenue discovery, and seed-capital efforts.
Education
Widener University
Master of Business Administration - MBA, Marketing & Finance
New Jersey Institute of Technology
Bachelor of Science - BS, Engineering Technology
University of Pennsylvania
Master of Science - MS, Organizational Dynamics
Skills
- Direct Marketing
- Innovation
- Digital Strategy
- Leadership
- Business Development
- Marketing Strategy
- Analytics
- Strategy
- E-Commerce
- Product Management
- Management
- Change Management
- Customer Relationship Management (Crm)
- Product Marketing
- Technology Management
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