Rohon Koley

About Rohon Koley

Experienced email marketing manager specializing in salesforce marketing cloud (SFMC). Proficient in crafting email campaigns, implementing personalized journeys, and optimizing strategies through A/B testing. Skilled in quality control for flawless execution. Manages multiple brands, and teams, and fosters effective communication for diverse global audiences.End-to-end campaign management: Orchestrated and managed end-to-end marketing campaigns using the salesforce marketing cloud, ensuring seamless execution from planning to analysis.Journey builder expertise: Created and optimized customer journeys using journey builder, leveraging its functionalities to enhance customer engagement and drive desired actions.Automation Studio: Proficiently utilized automation studio to run SQL queries, automate data processes, and ensure accurate and timely campaign data.A/B testing with path optimizer: Executed A/B tests utilizing the path optimizer to analyze and refine campaign strategies, optimizing performances based on data-driven insights.Content Builder Utilization: Leveraged content builder to create visually compelling and personalized email content, ensuring brand consistency and effective communication.Data Segmentation: Implemented sophisticated data segmentation strategies to target specific audiences, ensuring personalized and relevant messaging to increase campaign effectiveness.Email Quality Control: Conducted rigorous QC of email campaigns, meticulously reviewing content, layout, and functionality to ensure flawless execution and positive recipient experience.Brand & team management: Managed communication and marketing campaigns for 6 independent brands concurrently, ensuring seamless client interactions and satisfaction.Led and managed a team of 13 individuals, fostering a collaborative environment and facilitating smooth coordination with AMER and EMEA teams.Recruitment and Collaborative Work: Actively participated in recruitment activities, contributing to the team\'s growth and skill development.

Experience

1. Campaign Manager

   Merkle

   Jul 2025 — Present

Education

• West Bengal University of Technology, Kolkata

  Bachelor of Technology - BTech, Electrical, Electronics and Communications Engineering