Quynh

About Quynh

I’m Quynh Mai, Founder & CEO of Qulture — an award-winning digital creative and strategy agency that helps global brands thrive in the Digital Second Space, the living layer where culture, creators, and technology meet.For over two decades, I’ve guided companies like Sephora, Nike, Google, H&M, COTY Group, L’Oréal Group, Ferrari, and Uniqlo through cultural and technological change — translating complexity into clarity, foresight, and growth.At Qulture, we don’t just launch campaigns — we help brands build lasting relevance. By blending cultural foresight, emerging tech fluency, and strategic storytelling, we craft brand narratives that feel authentic to the platforms and communities shaping the future.As a Vietnamese-American founder and futurist, I’ve built my career at the intersection of culture and technology. From my early days in fashion and luxury advertising to leading digital transformation for global brands, my focus has always been the same: helping leaders and organizations embrace what’s next with confidence, purpose, and humanity.I’m also the author of Becoming Gen D: Reclaim Your Power in a Digital-First World, a guide for analog-native generations to gain fluency, relevance, and agency in today’s digital age. Through this work, I help professionals and leaders over 40 translate their offline experience into online influence — bridging analog wisdom with digital fluency so they can stay visible, connected, and powerful in the Second Digital Age.Recognized by Campaign’s “40 Over 40 Digital Innovators”, and honored with Clio, Webby, and Hermes Creative Awards, I continue to speak globally on the future of culture, marketing, and technology — from Fashion Tech Forum to EY’s Strategic Growth Forum and Advertising Week.At my core, I’m a translator of the digital age — helping brands and people alike understand the signals shaping our world so they can act with intention, not fear. The future belongs to those who can read it, translate it, and make it human.

Experience

1. Founder & CEO

   Qulture

   Jan 2010 — Present · New York, NY, US

   I founded Qulture to help global brands not just keep up with digital change — but lead it.Qulture is an **award-winning digital agency** that helps brands thrive in the **Digital Second Space** — the dynamic layer where culture, creators, and technology converge. We translate emerging trends and digital behaviors into strategies that build authentic connection, long-term loyalty, and measurable business impact.Our approach combines **cultural foresight**,**strategic storytelling**, and **platform fluency** to help brands show up with relevance today and stay ahead of what’s Guided global clients including **Sephora, Nike, Google, H&M, L’Oréal, COTY Group, Ferrari, and Uniqlo** through successful digital transformation.* Earned multiple **Clio Awards, Hermes Creative Awards**, and **Webby Honoree recognitions** for innovative, culture-led campaigns.* Helped brands bridge the gap between **corporate leadership and creator culture**, aligning business goals with cultural relevance.* Positioned Qulture as a trusted advisor for brands navigating the **Second Digital Age**, where influence and identity are built online first.**Speaking & Thought Leadership:**Regular speaker at **Fashion Tech Forum**,**Melbourne Fashion Week**,**Advertising Week**, and **EY’s Strategic Growth Forum**.Contributor to **The Business of Fashion**,**WWD**, and **Bloomberg TV** on digital fluency, Gen Z, and the future of marketing.At its core, Qulture helps brands translate the fast-moving digital world into clarity, creativity, and growth — empowering them to stay connected, relevant, and future-ready.

Education

• University of California, Berkeley

  BA, History of Art

Skills

• Interactive Marketing
• Strategy
• Interactive Advertising
• Digital Marketing
• Integrated Marketing
• Advertising
• Digital Media
• Online Advertising
• Creative Direction
• Mobile Marketing
• Experiential Events
• Content Strategy
• Digital Strategy
• Social Media
• Creative Strategy