Michelle Burns

About Michelle Burns

Michelle is a highly creative, goal-oriented senior marketing professional. She is a cross-functional, results-oriented leader with the ability to manage people, projects, and deadlines. A proven team player with a passion to exceed expectations. She is most proud of her strong work ethic, exemplary communication skills, commitment to excellence and passion for new, innovative ideas that drive success and results.Specialties: Results-Driven Marketing Automation Search Engine Optimization & Search Engine Marketing Email and SMS Campaign Management Google and Facebook Ads Dgital Content Creation Social Media Campaign Management Event and Promotional Planning and Analysis Budget Management Media Buying and Relations Project and Talent Management Skills Web Analytics & Reporting Blog, Website, & Press Release Copywriting

Experience

1. Senior Manager - Marketing

   UGI Utilities, Inc.

   Aug 2025 — Present · Denver, PA, US

   Responsible for developing and managing strategic promotional and advertising programs to secure growth in UGI’s core residential and commercial markets while maintaining new customer satisfaction, existing customer satisfaction through leveraging and promotion of both Energy Efficiency & Conservation (EE & C) and Low Income (LI) programs, and Operational Safety awareness. Lead the execution of marketing programs from start to finish, leveraging internal and external support and driving collaboration. Analyzes customer insights, trends, and marketing best practices to build, implement, and evaluate successful strategies. Responsible for all UGI digital facing assets and email contact database administration and execution, which includes maintaining and managing customer portal, sales portal, UGI.com, and Salesforce Marketing Cloud. Responsible for the entire operating expense and growth margin budget, forecast and analysis for the Cutomer Relations Team.

Education

• Garden Spot High School

  Diploma, Advanced Placement

  1993 — 1997

• University of Delaware

  B.A., Mass Communication

  1997 — 2001

• Lehigh University

  Manufacturer's Leadership Institute

  2013 — 2013

• Alvernia University

  Leadership Berks Core Program Graduate

  2006 — 2007