Laura Lane
Partner @Dana Consulting Nyc
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WORK HISTORY
Partner @Dana Consulting Nyc
Partnering with Dana Consulting, an AI-first sales transformation firm, to support business development and GTM strategy. Building AI-powered frameworks and tools to help identify where behavioral change and intelligent automation can improve sales consistency, productivity, and conversion.
EDUCATION
San José State University
Bachelor's degree, Business Administration and Management, General
Santa Clara University
Master of Business Administration (M.B.A.), International Finance
ABOUT LAURA LANE
I build go-to-market engines that scale billion-dollar businesses through data-driven strategy, sales transformation, and AI-enabled execution.With 20+ years of leadership at VMware, ServiceNow, Workday, Oracle, and Xilinx, I’ve led GTM strategy, M&A integration, and large-scale sales transformations that drive measurable growth, pipeline acceleration, and operational efficiency. Whether integrating a $1.5B acquisition or building demand generation and enterprise-selling capabilities from the ground up, I turn complex business challenges into actionable strategies that deliver impact.Today, my work centers on helping organizations harness the power of generative AI to reimagine sales productivity, accelerate adoption, and scale go-to-market performance. I bring a user-centric lens, a passion for inclusive teams, and a proven ability to lead change in dynamic, high-growth environments.
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