Barbara Ellen Burch

About Barbara Ellen Burch

I’m a tech entrepreneur and CTO with 6+ years of experience building AI-driven platforms, CRM systems, and automation tools across SaaS, fintech, and clean energy. As the Founder of 180AI and 180 Degrees Solar, and current CTO at GMAC Marketing and Midas Wealth, I’ve led high-performance teams to launch solutions that generate millions in revenue, automate customer engagement, and scale national operations. Career Highlights:• Developed all-in-one SaaS platform adopted by 50+ individuals in 6 months• Built AI voice/SMS bots to automate 75%+ of inbound communications• Created CRM and proposal systems managing $20M+ in solar installations• Scaled a local solar startup to a nationwide brand operating in all 50 states• Passionate about innovation, human-centered design, and systems thinkingLet’s connect — I’m always open to collaborating on tech that drives impact.Key Skills- AI & Software Development: Designed and launched proprietary AI platforms for sales, marketing, and customer engagement, integrating SMS, voice AI, and machine learning to optimize lead generation and operating procedures- Web & Mobile APP Development: Developed and deployed business management software with a subscription-based model to help entrepreneurs automate workflows, manage customer relationships, and grow their companies- Leadership & Business Strategy: Founded and scaled multiple businesses, leading teams in technology, sales, and marketing. I drive growth via innovative digital strategies and AI integration- Branding & Content Creation: Created high-impact campaigns, leveraging written, photo, and video content to build brand awareness and generate sales from multichannel digital marketing- Sales & Growth: Proven success in B2B and B2C sales, with a focus on structuring scalable sales models, optimizing conversion rates, and increasing revenue with data-driven strategies.My ability to identify inefficiencies, implement scalable systems, and leverage emerging technologies has allowed me to achieve success in highly competitive and emerging markets. I am eager to bring my expertise and vast skill set to new opportunities to contribute to the development and execution of desired outcomes.I would welcome the opportunity to discuss how my abilities and experience align with your goals and look forward to collaborating and making a meaningful impact together, as a team.

Experience

1. Founder & CEO

   180 Degrees Solar

   Jan 2021 — Present · US

   Scaled business from local startup to nationwide solar brand operating in all 50 states, driving 300% YoY growth- Built and managed a remote sales force of 50+ reps, contributing to over $5M in annual residential solar installs- Developed commercial solar division generating over $15M in annual installed volume through strategic partnerships and enterprise contracts- Generated 6M+ lead database through optimized SEO and digital ad campaigns, cutting cost-per-lead by 40%- Engineered AI-powered SMS/Voice appointment system, boosting scheduling efficiency by 62%- Developed custom CRM integrations for lead routing, proposal automation, and pipeline tracking- Created and implemented ISO/franchise model that expanded operations into 20+ new U.S. markets- Oversaw national training programs for partner reps, resulting in 80%+ average close rates in key markets.

Education

• Medical University of South Carolina

  Research Coordinator Training Program (Core Clinical Research Training), Clinical/Medical Laboratory Science/Research and Allied Professions

  2015 — 2015

• The University of Georgia

  Computer and Information Sciences, Psychology

  2008 — 2013

• Medical University of South Carolina

  Doctor of Medicine (MD), Master of Science (MS)

  2014 — 2021