Anupama Sarohe

About Anupama Sarohe

Hey! I always had a keen interest in 3 things - people, numbers and arts. After spending 6 years in an engineering college, and kind of unable to make any connection with machines, I was totally confused. But the same year kick started my professional career as a Data Analyst. I thought it was a good start, may be! While research and analytics were a bit known to me then, now I started connecting the concepts with realistic problems #customeranalytics,#businessanalytics & #datascience. It all kind of worked in right direction for me - since then, it\'s been all about knowing more of the world each day and contribute to add a bit of value in any shape and form - to \'lives\' and to \'businesses\'.A mother at heart, I am passionate about ‘making a difference’ and ‘being happy’, at home, work - anywhere. Gaining new experiences truly excites me.

Experience

1. Senior Manager - Cx Analytics

   Expedia Group

   Mar 2020 — Present · Gurgaon, IN

   Lead and manage multiple customer pulse and advocacy programsEngage with product and tech teams to share analytics and research-based insights and stories across the end to end shopping journey stages highlighting the gaps and opportunities to simplify, enhance and improve customer experience and business outcomes, across multiple platformsWork with product teams to write hypothesis for tnls following business goals and metrics to showcase the power of best in class measurement methodsCreate and deploy frameworks to triangulate analysis and insights from multiple data sources such as behavioural, transactional, feedback & competitionLeverage industry standard frameworks and models such as RICE (Reach, Impact, Confidence and Effort), to size and prioritise action items and roadmapsOptimise delivery methods and formats to encourage maximise automation and self-servicePartner with other analytics and research teams to advocate for customer centricity during strategy cycles and discussionCreate easy and simple narratives based on complex analytics and research for general consumption of insights and dashboardsCreate quantitative frameworks to measure impact of insights for product and tech teams to prioritise action on customer feedbackLead cross organisational high impact programsOperationalising strategies including multiple teams and resources from distinct functions and abilitiesExplore and test integration of standard measurement techniques such as DUET (Delight Usability Ease of Use & Trust) with programs and OKRs (Objectives & Key Results) Change management for settling teams after organisational changes and transformationsDirect and indirect people management of teams with managers and senior analystsLeverage best in class industry tools to run retros and workshops for big groups for reflections and continuous learning and evolution of operationsExplore adoption of futuristic technology & models such as Generative AI to future proof operations

Education

• C. R. State College of Engineering

  Bachelor of Engineering (B.E.), Electrical and Electronics Engineering

  2000 — 2004

• C. R. State College of Engineering

  Master of Technology (M.Tech.), Instrumentation & Controls

  2004 — 2006

Skills

• Market Research
• Marketing Analytics
• Business Intelligence
• Campaign Management
• Strategy
• Analytics
• Crm
• Spss
• Business Analysis
• Sql
• E-Mail Marketing
• Customer Relationship Management (Crm)
• R
• Business Analytics
• Data Analysis
• Predictive Analytics
• Project Management
• Strategic Planning
• Microsoft Excel
• Segmentation
• Requirements Gathering
• Consumer Analytics
• Team Management
• Sas