Matthew McKeown

About Matthew McKeown

Matthew McKeown is an accomplished entrepreneur, sales leader, and startup mentor with a proven track record of building go-to-market strategies, scaling revenue engines, and driving operational growth across multiple industries. He is the Co-Founder of The Founders Edge, a platform designed to help early-stage entrepreneurs leverage AI and strategic execution to scale smarter. He also serves as Vice President of Sales at RedeApp, where he helped architect a seven-figure ABM pipeline from zero and led the company’s successful transition from Salesforce to HubSpot.As a SCORE Mentor and Executive Committee member, and now a Batchery Startup Mentor (after being a Batchery founder alum in 2022), Matthew actively gives back to the entrepreneurial community by helping founders navigate the critical early stages of growth. His expertise spans SaaS, workforce technology, healthcare, senior living, manufacturing, hospitality, and consumer services, with a focus on sales leadership, operational efficiency, and revenue strategy.Prior to his current ventures, Matthew held leadership roles at companies like FurnitureLab, where he became a million-dollar producer and broke historical sales records, and PSA Restaurant Group, where he helped improve margins and profitability for businesses across the Southeast. As Founder and CEO of VelocityX, Matthew grew the company to profitability in its first year, promoted four team members into leadership positions, and built sustainable client revenue through strategic sales expansion.Matthew’s journey has also been shaped by deep personal experience. The loss of his 15-year-old son to suicide remains a defining part of his life and leadership philosophy. It fuels his passion for mental health advocacy, personal growth, and building organizations where resilience, empathy, and excellence are foundational values.Throughout his career, Matthew has demonstrated the ability to innovate, lead from the front, and deliver lasting results — whether by scaling a startup, mentoring a first-time founder, or helping a mature business rediscover its growth engine. He is driven by a commitment to empowering others, executing with precision, and building companies and communities that endure.

Experience

1. Upw X3 Business Mastery

   Tony Robbins

   Nov 2020 — Present

   Professional Development:Tony Robbins\' Unleash the Power Within (UPW) x3 and Business MasteryUPW- Nov 2020, March 2022, Nov 2023Business Mastery- March 2021Participating in Tony Robbins\' UPW and Business Mastery programs has been a transformative experience, both personally and professionally. These programs have equipped me with invaluable insights and tools to excel not only as a leader in the sales industry but also as a visionary driving my organization forward.Impact on Professional Growth:Enhanced Leadership Skills: The intensive training at UPW and Business Mastery has sharpened my leadership abilities, enabling me to lead my team with greater confidence, clarity, and effectiveness.Advanced Strategic Planning: The programs have deepened my understanding of strategic business planning, particularly in the realms of sales and marketing, crucial for driving business growth in today\'s competitive landscape.Improved Sales Techniques: Learning from Tony Robbins, a master of influence, has significantly improved my sales approach, making it more empathetic, effective, and aligned with customer needs.Personal Development:Resilience and Mindset Shift: These experiences have immensely contributed to my resilience and positive mindset, crucial for navigating the challenges of a rapidly evolving business environment.Enhanced Communication Skills: UPW and Business Mastery have honed my communication skills, enabling me to connect more effectively with clients, team members, and stakeholders.Conclusion:My journey with Tony Robbins\' programs has been pivotal in my growth journey, instilling in me a deeper sense of purpose and a more profound commitment to excellence. This aligns seamlessly with Velocity X\'s mission to revolutionize the sales industry and my personal dedication to the \'It Is Worth Living\' scholarship in memory of my late son.

Education

• Guilford College

  Economics

• NCAA Student Athlete

  Cross Country | Indoor & Outdoor Track:, 400m, 800m, 1000m, 1500m, 5000m, 10000m

• Vanderbilt University

  Advanced LLM Prompt Engineering