Matt Robinson

WORK HISTORY

EDUCATION

SKILLS

ABOUT MATT ROBINSON

Head of E-commerce Development at Evolution Power Tools in Sheffield, with a passion for UI and UX design, SEO, sales and digital marketing.Started my career as a graphic designer, I am highly proficient in Adobe software and photography. Focussing my time early on to study PHP and JavaScript at the University of Sheffield. Applying these skills to develop e-commerce sites in Shopify Plus and code landing pages and email campaigns in HTML, PHP, CSS, Liquid, JavaScript and Jquery. Currently leading the development and the continued YoY growth of our websites and marketplaces by deploying CRO projects, acquisition and retention strategies across our marketing channels and CRM tools. Skilled in: E-Commerce, Digital Marketing, Web Development & Graphic Design. Marketing: Search, Social, Email, Video, Affiliate. CMS, ERP, CRM & Web Development: HTML, CSS, JavaScript, PHP, MySQL, GitHub, Gitlab, Shopify, SAP, SalesforceTools: Klaviyo, Drip, Mailchimp, Zapier, Chrome extensions, GA4, GTM, GSC, GMC, SEMRush, Ahrefs, Hotjar, Optimizely, MS Clarity, Full Story, Dynamic Yield. Ad Platforms: Google PMax, Bing, Meta/Facebook/Instagram, TikTok, Twitter, Pinterest, YouTube. Design: Websites, social content, video storyboards, photography, packaging, product labels, typography. Adobe Suite: Indesign, Illustrator, Photoshop, Dreamweaver. Coda, Nova, Excel