Anjali Agarwal
Paid Media Specialist | Paid Marketing | Facebook Ads | Google Ads | Social Media Marketing | SEM | SEO | Email Marketing
- Role
- Paid Digital Specialist at Foresight Digital
- Location
- Thane, MH, IN
- LinkedIn followers
- 500 followers
About Anjali Agarwal
I am a Certified Digital Marketer with 4.5 years of hands-on experience in digital marketing strategy, with a strong focus on content creation, paid advertising, and SEO—primarily for small to medium-sized businesses. As part of my role, I managed the company’s Google Ads and Facebook Ads accounts, including account setup, ad copywriting, keyword research, conversion tracking, and daily optimization.I have successfully run paid marketing campaigns on platforms like Facebook, Instagram, and Google Ads, while also managing social media content calendars, designing creatives, and ensuring consistent brand messaging.In addition to paid media, I’ve worked extensively on Search Engine Optimization (SEO) to improve organic visibility and drive targeted traffic. My responsibilities included:• On-page SEO: Writing and optimizing meta titles, descriptions, internal linking, and collaborating with content teams for SEO-friendly blog content• Off-page SEO: Implementing link building, guest post submissions, Web 2.0, and Quora content strategies• Local SEO: Creating and scheduling Google My Business (GMB) content to enhance local search performance• Performing keyword research and analyzing search intent to guide both SEO and PPC campaignsUsing tools like Google Analytics, Search Console, and Semrush to monitor, analyze, and improve performance.Further responsibilities included:• Track, report, and analyze campaign performance using Google Analytics.• Create monthly strategies and come up with new ideas to improve lead generation and conversions.• Stay up to date with the latest digital marketing trends, algorithm updates, and platform innovations.• Generate detailed monthly reports on campaign metrics, ROI, and recommendations for future growth.
Experience
Paid Digital Specialist
Oct 2025 — Present · AU
Education
Welingkar Institute of Management
Post Graduate Diploma in Management, Marketing
2020
Ghanshyamdas Saraf College
Bachelor's in Management Studies (BMS), Finance
2012 — 2014
Mumbai University Mumbai
Master of Commerce, Marketing/Marketing Management, General
2017 — 2019
Optron Academy
Digital Marketing Course, Paid Media Marketing
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