Luis Esquivel
Revenue Infrastructure Architect | Modernizing GTM Systems with Data & AI
- Role
- Marketing Strategy & Operations Business Partner at Coursera
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Luis Esquivel
Marketing Operations Leader with a proven track record of building and scaling systems that drive pipeline growth in lean, high-growth environments. As a trusted partner to CMOs and senior marketing executives, I specialize in optimizing MarTech stacks, developing attribution frameworks, and designing end-to-end campaign operations that convert insights into actionable outcomes. Adept at aligning marketing investments with revenue outcomes, I thrive in tight-knit startup cultures that value clear systems, data-driven decisions, and scalable automation.https://mktg-ops.com/
Experience
Marketing Strategy & Operations Business Partner
May 2025 — Present
Education
The University of Texas at Arlington
Bachelor of Business Administration (BBA), Marketing
2010 — 2014
East Texas A&M University
Bachelor's Degree, Marketing
2014 — 2015
Skills
- Sql
- Microsoft Powerpoint
- Time Management
- Management
- Tableau
- Event Planning
- Teamwork
- Html5
- Google Analytics
- Funnel Optimization
- Power Query
- Marketing Tech Stack
- Microsoft Word
- Marketo
- Marketing Automation
- Data Analysis
- Dax
- Powerpoint
- Microsoft Excel
- Excel Get and Transform
- Marketing Attribution
- Go-to-Market Strategy
- Customer Relationship Management (Crm)
- Marketo Revenue Cycle Model
- Marketing
- Crm
- Outlook
- Microsoft "M" Language
- Leadership
- Kpi Dashboards
- Salesforce.com
- Crm Databases
- Cascading Style Sheets (Css)
- Minitab
- Customer Service
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