Luis Esquivel

Revenue Infrastructure Architect | Modernizing GTM Systems with Data & AI

Role
Marketing Strategy & Operations Business Partner at Coursera
Location
Dallas-Fort Worth, TX, US
LinkedIn followers
500 followers

About Luis Esquivel

Marketing Operations Leader with a proven track record of building and scaling systems that drive pipeline growth in lean, high-growth environments. As a trusted partner to CMOs and senior marketing executives, I specialize in optimizing MarTech stacks, developing attribution frameworks, and designing end-to-end campaign operations that convert insights into actionable outcomes. Adept at aligning marketing investments with revenue outcomes, I thrive in tight-knit startup cultures that value clear systems, data-driven decisions, and scalable automation.https://mktg-ops.com/

Experience

  1. Marketing Strategy & Operations Business Partner

    Coursera

    May 2025 — Present

Education

  • The University of Texas at Arlington

    Bachelor of Business Administration (BBA), Marketing

    2010 — 2014

  • East Texas A&M University

    Bachelor's Degree, Marketing

    2014 — 2015

Skills

  • Sql
  • Microsoft Powerpoint
  • Time Management
  • Management
  • Tableau
  • Event Planning
  • Teamwork
  • Html5
  • Google Analytics
  • Funnel Optimization
  • Power Query
  • Marketing Tech Stack
  • Microsoft Word
  • Marketo
  • Marketing Automation
  • Data Analysis
  • Dax
  • Powerpoint
  • Microsoft Excel
  • Excel Get and Transform
  • Marketing Attribution
  • Go-to-Market Strategy
  • Customer Relationship Management (Crm)
  • Marketo Revenue Cycle Model
  • Marketing
  • Crm
  • Outlook
  • Microsoft "M"​ Language
  • Leadership
  • Kpi Dashboards
  • Salesforce.com
  • Crm Databases
  • Cascading Style Sheets (Css)
  • Minitab
  • Customer Service

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Luis Esquivel — Marketing Strategy & Operations Business Partner at Coursera in Dallas-Fort Worth, TX, US | Unifers